Head of Digital Marketing in London

The Head of Digital Marketing will be a key member of the leadership team, responsible for overseeing all digital marketing efforts and contributing to the company's overall strategic goals. This role requires a dynamic leader with deep expertise in digital marketing, advanced data skills, and a proven ability to deliver results while driving commercial success.

Key Responsibilities

• Develop and execute a cutting‐edge digital marketing strategy aligned with the company's growth objectives and vision.
• Lead and manage all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
• Oversee data‐driven decision‐making processes by analysing and interpreting complex datasets, customer insights, and market trends to optimise performance and identify new opportunities.
• Drive customer acquisition and retention through innovative and cost‐effective digital campaigns.
• Foster a compelling and consistent brand identity across all platforms and communication channels.
• Manage and mentor a growing team of digital marketing professionals, fostering a culture of creativity, accountability, and excellence.
• Collaborate with internal departments, including sales and product teams, to align marketing initiatives with broader business goals.
• Define, monitor, and achieve key performance indicators (KPIs) to measure the success of digital campaigns and strategies.
• Ensure effective management and allocation of the digital marketing budget to maximise ROI.
• Stay ahead of industry trends, technologies, and competitor strategies to keep the company at the forefront of the digital marketing landscape.
• Leverage commercial expertise to identify revenue opportunities and enhance profitability through effective marketing strategies.

Requirements

• A degree in Marketing, Communications, Business, Data Analytics, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot) are advantageous.
• 8+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns.
• Proven leadership skills with experience managing and growing high‐performing teams.
• Deep knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Advanced analytical skills with experience in leveraging data visualisation and BI tools (e.g., Tableau, Power BI) to inform strategy and decision‐making.
• Demonstrated ability to combine strategic thinking with a hands‐on approach to problem‐solving.
• Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
• Commercial acumen with a focus on driving revenue growth and optimising profitability.
• Creativity and innovation in developing impactful marketing strategies.
• Strong project management skills and the ability to manage competing priorities in a fast‐paced environment.

Benefits

• A competitive salary, depending on experience.
• The opportunity to lead the digital marketing strategy for a rapidly growing and innovative company.
• A collaborative and entrepreneurial work environment where your contributions make a direct impact.
• Professional development opportunities and access to industry‐leading tools and resources.
• Flexible working arrangements (where applicable).

Job Details

• Seniority level: Executive
• Employment type: Full‐time
• Job function: Marketing
• Industries: IT Services and IT Consulting
• Locations: Dungannon, Ballymena, Northern Ireland, United Kingdom