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- Tasks: Lead and innovate digital marketing strategies to drive growth and brand success.
- Company: Join a rapidly growing entertainment provider with a collaborative culture.
- Benefits: Competitive salary, flexible work options, and professional development opportunities.
- Why this job: Make a real impact in a dynamic environment while shaping the future of digital marketing.
- Qualifications: 8+ years in digital marketing with proven leadership and analytical skills.
- Other info: Be part of a creative team that values innovation and accountability.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Head of Digital Marketing will be a key member of the leadership team, responsible for overseeing all digital marketing efforts and contributing to the company's overall strategic goals. This role requires a dynamic leader with deep expertise in digital marketing, advanced data skills, and a proven ability to deliver results while driving commercial success.
Key Responsibilities
- Develop and execute a cutting‑edge digital marketing strategy aligned with the company’s growth objectives and vision.
- Lead and manage all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Oversee data‑driven decision‑making processes by analysing and interpreting complex datasets, customer insights, and market trends to optimise performance and identify new opportunities.
- Drive customer acquisition and retention through innovative and cost‑effective digital campaigns.
- Foster a compelling and consistent brand identity across all platforms and communication channels.
- Manage and mentor a growing team of digital marketing professionals, fostering a culture of creativity, accountability, and excellence.
- Collaborate with internal departments, including sales and product teams, to align marketing initiatives with broader business goals.
- Define, monitor, and achieve key performance indicators (KPIs) to measure the success of digital campaigns and strategies.
- Ensure effective management and allocation of the digital marketing budget to maximise ROI.
- Stay ahead of industry trends, technologies, and competitor strategies to keep the company at the forefront of the digital marketing landscape.
- Leverage commercial expertise to identify revenue opportunities and enhance profitability through effective marketing strategies.
Requirements
- A degree in Marketing, Communications, Business, Data Analytics, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot, etc.) are advantageous.
- 8+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns.
- Proven leadership skills with experience managing and growing high‑performing teams.
- Deep knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
- Advanced analytical skills with experience in leveraging data visualisation and BI tools (e.g., Tableau, Power BI) to inform strategy and decision‑making.
- Demonstrated ability to combine strategic thinking with a hands‑on approach to problem‑solving.
- Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
- Commercial acumen with a focus on driving revenue growth and optimising profitability.
- Creativity and innovation in developing impactful marketing strategies.
- Strong project management skills and the ability to manage competing priorities in a fast‑paced environment.
Benefits
- A competitive salary, depending on experience.
- The opportunity to lead the digital marketing strategy for a rapidly growing and innovative company.
- A collaborative and entrepreneurial work environment where your contributions make a direct impact.
- Professional development opportunities and access to industry‑leading tools and resources.
- Flexible working arrangements (where applicable).
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Entertainment Providers
Head of Digital Marketing employer: Lucky Day Competitions
Contact Detail:
Lucky Day Competitions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your digital marketing successes. Include case studies, metrics, and any innovative campaigns you've led to grab attention.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital marketing strategies. Bring fresh ideas to the table that align with their goals, showing them you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our vision and how you can contribute to our growth objectives.
Be Data-Driven: Since this role involves advanced data skills, make sure to highlight your analytical abilities. Share specific examples of how you've used data to drive successful campaigns and optimise performance in your previous roles.
Tailor Your Application: Don’t just send a generic application! We love it when candidates tailor their CVs and cover letters to reflect the key responsibilities and requirements mentioned in the job description. Show us why you're the perfect fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lucky Day Competitions
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with SEO, SEM, and data analytics, as well as how you've used these skills to drive results in previous roles.
✨Showcase Your Leadership Skills
As a Head of Digital Marketing, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on fostering creativity and accountability.
✨Be Data-Driven
Since this role involves analysing complex datasets, come prepared with specific examples of how you've used data to inform your marketing strategies. Highlight any experience with tools like Google Analytics or Tableau to showcase your analytical prowess.
✨Align with Company Goals
Research the company’s vision and growth objectives before the interview. Be ready to discuss how your digital marketing strategy can align with their goals and contribute to their overall success, showing that you're not just a marketer but a strategic partner.
