At a Glance
- Tasks: Lead and innovate digital marketing strategies to drive growth and brand success.
- Company: Join a rapidly growing IT services company with an entrepreneurial spirit.
- Benefits: Competitive salary, flexible working, and professional development opportunities.
- Other info: Collaborative culture that values creativity and innovation.
- Why this job: Make a real impact in a dynamic environment while shaping the future of digital marketing.
- Qualifications: 8+ years in digital marketing with proven leadership and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
The Head of Digital Marketing will be a key member of the leadership team, responsible for overseeing all digital marketing efforts and contributing to the company's overall strategic goals. This role requires a dynamic leader with deep expertise in digital marketing, advanced data skills, and a proven ability to deliver results while driving commercial success.
Key Responsibilities
- Develop and execute a cutting‑edge digital marketing strategy aligned with the company's growth objectives and vision.
- Lead and manage all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Oversee data‑driven decision‑making processes by analysing and interpreting complex datasets, customer insights, and market trends to optimise performance and identify new opportunities.
- Drive customer acquisition and retention through innovative and cost‑effective digital campaigns.
- Foster a compelling and consistent brand identity across all platforms and communication channels.
- Manage and mentor a growing team of digital marketing professionals, fostering a culture of creativity, accountability, and excellence.
- Collaborate with internal departments, including sales and product teams, to align marketing initiatives with broader business goals.
- Define, monitor, and achieve key performance indicators (KPIs) to measure the success of digital campaigns and strategies.
- Ensure effective management and allocation of the digital marketing budget to maximise ROI.
- Stay ahead of industry trends, technologies, and competitor strategies to keep the company at the forefront of the digital marketing landscape.
- Leverage commercial expertise to identify revenue opportunities and enhance profitability through effective marketing strategies.
Requirements
- A degree in Marketing, Communications, Business, Data Analytics, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot) are advantageous.
- 8+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns.
- Proven leadership skills with experience managing and growing high‑performing teams.
- Deep knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
- Advanced analytical skills with experience in leveraging data visualisation and BI tools (e.g., Tableau, Power BI) to inform strategy and decision‑making.
- Demonstrated ability to combine strategic thinking with a hands‑on approach to problem‑solving.
- Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
- Commercial acumen with a focus on driving revenue growth and optimising profitability.
- Creativity and innovation in developing impactful marketing strategies.
- Strong project management skills and the ability to manage competing priorities in a fast‑paced environment.
Benefits
- A competitive salary, depending on experience.
- The opportunity to lead the digital marketing strategy for a rapidly growing and innovative company.
- A collaborative and entrepreneurial work environment where your contributions make a direct impact.
- Professional development opportunities and access to industry‑leading tools and resources.
- Flexible working arrangements (where applicable).
Job Details
- Seniority level: Executive.
- Employment type: Full‑time.
- Job function: Marketing.
- Industries: IT Services and IT Consulting.
- Locations: Dungannon, Ballymena, Northern Ireland, United Kingdom.
Head of Digital Marketing in Belfast employer: Lucky Day Competitions
As the Head of Digital Marketing at our innovative company in Dungannon, you will thrive in a collaborative and entrepreneurial environment that values your contributions and fosters creativity. We offer competitive salaries, flexible working arrangements, and ample professional development opportunities, ensuring you can grow alongside our rapidly expanding team. Join us to lead cutting-edge digital marketing strategies that directly impact our success and drive commercial growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lucky Day Competitions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lucky Day Competitions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lucky Day Competitions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lucky Day Competitions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lucky Day Competitions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lucky Day Competitions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lucky Day Competitions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lucky Day Competitions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lucky Day Competitions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lucky Day Competitions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
