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For Companies At a Glance
- Tasks: Drive product placement and boost sales through strong relationships with retailers.
- Company: Lucky Energy creates healthier energy drinks with zero sugar and five super ingredients.
- Benefits: Enjoy competitive salary, performance bonuses, health benefits, and mileage reimbursement.
- Why this job: Join a fast-growing brand and make a real impact in the energy drink market.
- Qualifications: Strong communication skills and a passion for building relationships; experience in sales is a plus.
- Other info: This role involves daily fieldwork, not a desk job!
The predicted salary is between 28800 - 42000 £ per year.
About Lucky Energy
At Lucky Energy, we believe everyone deserves a little luck. That’s why we’re our mission is to spread luck, entertainment, and energy to the world through content & cleaner products.
Lucky Beverage Co (aka Lucky Energy). is a simpler, better-for-you energy drink company that inspires you to live life to the fullest. Our drinks have zero sugar, zero aftertaste, five super ingredients, and only five calories. Available online and at select retailers nationwide, Lucky Beverage Co. provides a refreshing beverage choice for those seeking a healthier lifestyle. For more information, visit our website or follow us on social media.
We’re growing fast and looking for passionate, motivated sales pros who know how to build relationships, crush goals, and drive real results in the field. Sound like you? Keep reading.
The Role
As a Field Sales Manager, you’ll be the face of Lucky Energy in your territory. Your mission: drive product placement, optimize retail execution, and boost sales through strong distributor and retailer relationships. You’ll be in the trade daily, working directly with stores and our DSD partners to make sure Lucky Energy is front and center—and flying off the shelves.
What You’ll Do
Retail Execution & Account Management
Visit key retail accounts daily to ensure proper merchandising, stocking, and product visibility.
Build and maintain relationships with store managers and decision-makers to gain new placements and run in-store promotions.
Execute POS programs, secondary placements, and activations to drive brand awareness and sell-through.
Fix issues fast—whether it’s out-of-stocks, missing displays, or pricing errors.
Distributor Engagement & Support
Partner with DSD distributors to drive orders and ensure consistent product flow.
Educate distributor reps and retail staff on Lucky Energy’s benefits and sales strategies.
Hold distributors accountable for prioritizing Lucky Energy and opening new accounts.
Provide real-time feedback on performance, challenges, and opportunities.
Prospect and secure new retail accounts to expand Lucky Energy’s presence.
Use sales data and market knowledge to target high-opportunity locations.
Negotiate for prime placement: facings, coolers, endcaps—you name it.
Hit sales targets and KPIs with consistency and hustle.
Reporting & Insights
Track and report sales performance, depletion rates, and retail execution.
Share weekly insights with Sales Directors, including wins, roadblocks, and competitor activity.
Use data to adjust your strategy and optimize your territory.
Cross-Functional Collaboration
Work with marketing on local campaigns and activations.
Coordinate with ops and supply chain to ensure smooth product delivery and restocks.
Relay retailer and distributor feedback to leadership to improve performance across the board.
Who You Are
A relationship-builder with strong communication and people skills
A self-starter who thrives in fast-paced, high-growth environments
Organized, data-driven, and obsessed with results
Experienced in beverage, CPG, or DSD environments (a plus, but not required)
Willing to hustle in the field—this is not a desk job!
What We Offer
Competitive base salary + performance bonuses
Mileage reimbursement or company vehicle (depending on territory)
Health benefits, paid time off, and more
The chance to grow with one of the most exciting brands in the energy drink space
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Field Sales Manager (Birmingham) employer: Lucky Beverage Co
Contact Detail:
Lucky Beverage Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Manager (Birmingham)
✨Tip Number 1
Familiarise yourself with Lucky Energy's products and their unique selling points. Understanding the benefits of their energy drinks will help you engage effectively with retailers and distributors, showcasing why they should prioritise your product.
✨Tip Number 2
Network within the beverage industry, especially in Birmingham. Attend local events or trade shows to meet potential contacts who can provide insights into the market and may even help you secure new retail accounts.
✨Tip Number 3
Prepare to demonstrate your sales strategies and how you would approach building relationships with store managers. Having a clear plan on how to drive product placement and boost sales will set you apart from other candidates.
✨Tip Number 4
Stay updated on market trends and competitor activities in the energy drink sector. Being knowledgeable about the landscape will allow you to provide valuable insights during interviews and show that you're proactive about your role.
We think you need these skills to ace Field Sales Manager (Birmingham)
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Lucky Energy's mission and values. Highlight your alignment with their focus on health, energy, and customer relationships in your application.
Tailor Your CV: Make sure your CV reflects relevant experience in sales, particularly in retail or beverage sectors. Emphasise your relationship-building skills and any achievements in driving sales or managing accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully managed accounts or driven sales in previous positions.
Highlight Relevant Skills: In your application, emphasise skills such as communication, negotiation, and data analysis. These are crucial for the Field Sales Manager role and will demonstrate your suitability for the position.
How to prepare for a job interview at Lucky Beverage Co
✨Know Your Product Inside Out
Before the interview, make sure you understand Lucky Energy's products thoroughly. Familiarise yourself with their ingredients, benefits, and what sets them apart from competitors. This knowledge will help you demonstrate your passion for the brand and your ability to sell it effectively.
✨Showcase Your Relationship-Building Skills
As a Field Sales Manager, building relationships is key. Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your communication skills and how you've resolved conflicts or challenges with clients or partners.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about past experiences where you had to fix issues like out-of-stocks or pricing errors. Be ready to explain your thought process and the outcomes of your actions.
✨Demonstrate Your Data-Driven Approach
Since the role involves tracking sales performance and using data to optimise strategies, be prepared to discuss how you've used data in your previous roles. Share specific examples of how data analysis led to successful outcomes in sales or marketing.