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For Companies At a Glance
- Tasks: Drive growth for Luckin Coffee in Singapore through local insights and marketing strategies.
- Company: Join a dynamic team at Luckin Coffee, a leading player in the coffee market.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal growth.
- Why this job: Make a real impact by shaping local marketing strategies and engaging with consumers.
- Qualifications: 1+ year in user growth or digital marketing, strong copywriting skills, and cultural understanding.
- Other info: Be part of a fast-paced environment with exciting career advancement opportunities.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Core Mission
As the “growth engine” for Luckin Coffee’s Singapore market, you will deeply understand the local market and user behavior, bridging localization gaps in business execution. Through consumer insights, localized marketing strategies, and high-conversion copywriting, you will drive growth in transacting users and overall revenue.
Key Responsibilities
- Continuously monitor trends in Singapore’s coffee/tea and O2O platforms (e.g., Grab, Foodpanda).
- Conduct in-depth research on local consumer behavior and produce actionable insights and reports.
- Define and refine target user personas in Singapore.
- Provide localized inputs to HQ strategies to improve average order value and cross-selling performance.
- Optimize end-to-end user touchpoints including app push notifications, community channels (WhatsApp/Telegram), email marketing, and in-store materials.
- Leverage local trends to drive higher click-through and conversion rates.
- Work closely with HQ to plan and execute localized acquisition (referral programs) and retention campaigns.
- Explore and develop high-ROI local partnerships and channels.
Requirements
- Min 1 year of hands-on experience in user growth or digital marketing within Singapore, preferably in tech (O2O/e-commerce), FMCG, or chain F&B industries.
- Strong understanding of Singapore’s culture and consumer behavior.
- Exceptional English copywriting skills (including Singlish nuances) with a proven ability to create high-converting marketing content.
- Proficient in funnel analysis and A/B testing methodologies.
- Able to identify conversion bottlenecks through data and iterate strategies quickly.
- Fluent in both English and Chinese for business communication.
- Able to translate HQ strategies into effective local execution seamlessly.
- Highly self-driven with a hands-on approach.
- Willing to be on the ground, gather real user feedback, and continuously refine strategies.
Growth Executive / Senior Executive in London employer: LUCKIN COFFEE (SGP) PTE. LTD.
Contact Detail:
LUCKIN COFFEE (SGP) PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Executive / Senior Executive in London
✨Tip Number 1
Get to know the local market like the back of your hand! Dive into Singapore’s coffee culture and user behaviour. The more you understand what makes people tick, the better you can tailor your approach.
✨Tip Number 2
Network, network, network! Connect with industry professionals on LinkedIn or at local events. Building relationships can open doors that a CV just can’t.
✨Tip Number 3
Show off your skills in real-time! Consider creating a mini-project or case study that highlights your understanding of local trends and consumer behaviour. This can be a great conversation starter during interviews.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can drive growth. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Growth Executive / Senior Executive in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to really understand the local market and user behaviour in Singapore. Tailor your application to show how your insights can bridge those localization gaps we’re looking to fill.
Show Off Your Copywriting Skills: Since exceptional English copywriting is key for this role, make sure your application reflects that. Use clear, engaging language and sprinkle in some Singlish nuances to demonstrate your understanding of the local culture.
Highlight Relevant Experience: We want to see your hands-on experience in user growth or digital marketing. Be specific about your past roles and how they relate to the responsibilities listed in the job description. Show us how you’ve driven growth before!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at LUCKIN COFFEE (SGP) PTE. LTD.
✨Know Your Market
Before the interview, dive deep into Singapore's coffee and tea market. Familiarise yourself with local trends, key players like Grab and Foodpanda, and consumer behaviour. This knowledge will not only impress your interviewers but also show that you’re genuinely interested in the role.
✨Showcase Your Copywriting Skills
Since exceptional English copywriting is a must for this role, prepare examples of your previous work. Bring along high-converting marketing content you've created, especially if it includes Singlish nuances. This will demonstrate your ability to connect with the local audience effectively.
✨Be Data-Driven
Brush up on your funnel analysis and A/B testing methodologies. Be ready to discuss how you've identified conversion bottlenecks in past roles and the strategies you implemented to overcome them. Showing that you can back your decisions with data will set you apart.
✨Emphasise Localisation Experience
Highlight any experience you have in translating HQ strategies into local execution. Discuss specific campaigns where you’ve successfully adapted global strategies to fit local markets. This will illustrate your understanding of the importance of localisation in driving growth.