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- Tasks: Drive growth for Luckin Coffee in Singapore through local insights and marketing strategies.
- Company: Join a dynamic team at Luckin Coffee, a leading player in the coffee industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by shaping local marketing strategies and driving user engagement.
- Qualifications: 3-5 years in user growth or digital marketing, with strong copywriting skills.
- Other info: Be part of a fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 40000 - 55000 ÂŁ per year.
Core Mission As the “growth engine” for Luckin Coffee’s Singapore market, you will deeply understand the local market and user behavior, bridging localization gaps in business execution. Through consumer insights, localized marketing strategies, and high-conversion copywriting, you will drive growth in transacting users and overall revenue.
Key Responsibilities
- Continuously monitor trends in Singapore’s coffee/tea and O2O platforms (e.g., Grab, Foodpanda).
- Conduct in-depth research on local consumer behavior and produce actionable insights and reports.
- Define and refine target user personas in Singapore.
- Provide localized inputs to HQ strategies to improve average order value and cross‑selling performance.
- Optimize end-to-end user touchpoints including app push notifications, community channels (WhatsApp/Telegram), email marketing, and in-store materials.
- Leverage local trends to drive higher click‑through and conversion rates.
- Work closely with HQ to plan and execute localized acquisition (referral programs) and retention campaigns.
- Explore and develop high‑ROI local partnerships and channels.
Requirements
- Min 3 - 5 years of hands‑on experience in user growth or digital marketing within Singapore, preferably in tech (O2O/e‑commerce), FMCG, or chain F&B industries.
- Strong understanding of Singapore’s culture and consumer behavior.
- Exceptional English copywriting skills (including Singlish nuances) with a proven ability to create high‑converting marketing content.
- Proficient in funnel analysis and A/B testing methodologies.
- Able to identify conversion bottlenecks through data and iterate strategies quickly.
- Fluent in both English and Chinese for business communication.
- Able to translate HQ strategies into effective local execution seamlessly.
- Highly self‑driven with a hands‑on approach.
- Willing to be on the ground, gather real user feedback, and continuously refine strategies.
Growth Manager / Assistant Manager employer: LUCKIN COFFEE (SGP) PTE. LTD.
Contact Detail:
LUCKIN COFFEE (SGP) PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager / Assistant Manager
✨Tip Number 1
Get to know the company inside out! Research Luckin Coffee’s values, mission, and recent news. This way, when you chat with them, you can show off your knowledge and passion for their brand.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Growth Manager role. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for the interview by practising common questions related to user growth and digital marketing. Think about how you can showcase your understanding of Singapore’s market and consumer behaviour. Be ready to share specific examples from your past experience.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance at getting noticed!
We think you need these skills to ace Growth Manager / Assistant Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to really understand the local market and user behaviour in Singapore. Tailor your application to show how your experience aligns with the role of Growth Manager, especially in terms of consumer insights and marketing strategies.
Show Off Your Copywriting Skills: Since exceptional English copywriting is key for this role, make sure your application reflects that. Use clear, engaging language and don’t shy away from showcasing your ability to create high-converting content. A sprinkle of Singlish could also show your understanding of the local culture!
Highlight Relevant Experience: Make it easy for us to see how your 3-5 years of experience in user growth or digital marketing fits the bill. Be specific about your achievements and how they relate to the responsibilities listed in the job description, like optimising user touchpoints or conducting research on consumer behaviour.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at LUCKIN COFFEE (SGP) PTE. LTD.
✨Know Your Market
Before the interview, dive deep into Singapore's coffee and tea market. Familiarise yourself with local trends, key players like Grab and Foodpanda, and consumer behaviour. This knowledge will help you demonstrate your understanding of the market and how you can contribute to driving growth.
✨Showcase Your Copywriting Skills
Since exceptional English copywriting is a must for this role, prepare examples of your previous work that highlight your ability to create high-converting content. Be ready to discuss how you can incorporate local nuances, including Singlish, into your writing to resonate with the target audience.
✨Data-Driven Decision Making
Brush up on your funnel analysis and A/B testing methodologies. Be prepared to discuss how you've identified conversion bottlenecks in past roles and the strategies you implemented to overcome them. This will show your analytical skills and hands-on approach to optimising user touchpoints.
✨Cultural Fit and Local Insights
Demonstrate your understanding of Singapore’s culture and consumer behaviour during the interview. Share insights from your experience that reflect your ability to translate HQ strategies into effective local execution. This will highlight your potential as a growth manager who can bridge localization gaps.