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- Tasks: Lead PR strategies and manage client relationships in the fashion industry.
- Company: Dynamic agency known for innovative fashion communications.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a vibrant team and make your mark in the fashion world.
- Why this job: Shape the future of fashion PR and work with top-tier clients.
- Qualifications: Extensive PR experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Primary Purpose of the Role: The Account Director is a senior leadership position responsible for independently developing and delivering PR strategies, overseeing all client relationships and ensuring the successful achievement of PR results for clients within their team. This role also supports the Agency Founder and Agency Vice Presidents, including contributing to new business pitches when required.
Reporting To: Vice President
Direct Reports: Account Manager and Account Executive, Junior Account Executive
Key Responsibilities:
- Utilises a strong network of senior-level contacts to secure high-profile media coverage, designer features and major PR opportunities, including VIP endorsements.
- Develops and implements comprehensive communication strategies for existing clients while also contributing to proposals for new business.
- Leads and manages the Account Manager and Junior Account Executive, overseeing multiple client accounts and ensuring all deadlines and deliverables are met.
- Provides ongoing professional development, performance monitoring and reviews for team members.
- Demonstrates extensive experience in organising and delivering press events and fashion activations, both in-person and online.
- Oversees reporting processes, including written and visual reports and analyses press coverage across print, digital and social channels using relevant measurement tools to evaluate EMV, ADV, engagement, reach and other key metrics.
- Supports the overall running of the office and ensures junior team members fulfil their responsibilities effectively.
- Contributes to weekly meetings, presenting insights on the media landscape across print, digital and social platforms as part of the publication review.
- Guides their team in meeting performance targets set for current clients.
- Manages an extended portfolio of clients while also delivering ad hoc projects throughout the year, such as events.
- Oversees and approves team holiday requests and other leave arrangements.
Account Director, Fashion Communications in London employer: Lucien Pagès & AIPR
Contact Detail:
Lucien Pagès & AIPR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Fashion Communications in London
✨Network Like a Pro
Get out there and connect with industry folks! Attend fashion events, PR meet-ups, or even online webinars. The more people you know, the better your chances of landing that Account Director role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your success stories in PR strategies and client management. We want to see how you’ve made an impact in your previous roles.
✨Be Ready for the Spotlight
Prepare for interviews by brushing up on your knowledge of current trends in fashion communications. We love candidates who can discuss the latest media landscape and how they can leverage it for clients.
✨Apply Through Us!
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can lead and inspire teams in the fashion PR world.
We think you need these skills to ace Account Director, Fashion Communications in London
Some tips for your application 🫡
Show Off Your PR Skills: When you're writing your application, make sure to highlight your experience in developing and delivering PR strategies. We want to see how you've secured media coverage and managed client relationships, so don’t hold back!
Tailor Your Application: Take the time to customise your application for this role. Use the job description as a guide and align your skills and experiences with what we’re looking for. It shows us you’re genuinely interested in joining our team!
Be Clear and Concise: We appreciate clarity! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your sentences short and to the point. This will help us quickly see your strengths.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Lucien Pagès & AIPR
✨Know Your PR Strategies
Make sure you’re well-versed in the latest PR strategies and trends, especially in fashion communications. Be ready to discuss how you've successfully developed and implemented communication strategies for clients in the past.
✨Showcase Your Network
Highlight your strong network of senior-level contacts during the interview. Share specific examples of how these connections have helped secure high-profile media coverage or endorsements for previous clients.
✨Demonstrate Leadership Skills
As an Account Director, you'll be leading a team. Prepare to discuss your experience in managing teams, providing professional development, and ensuring that deadlines are met. Use examples that showcase your leadership style and effectiveness.
✨Be Data-Driven
Familiarise yourself with key metrics used in PR, such as EMV and ADV. Be prepared to talk about how you’ve used data to evaluate press coverage and improve client strategies. This will show that you’re not just creative but also analytical.