Planner in Macclesfield

Our offices are in London, Macclesfield and Manchester. We are open to applications from all over the UK as we have remote and flexible hybrid working policies.

ABOUT LUCID GROUP

We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years. Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential.

This position is aligned to one of our three capabilities:

• Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change.
• Commercial Communications: Accelerating a brand's trajectory with data-driven strategies and creativity that moves markets.
• Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation.

About the role

Planners at Lucid design and execute exceptional tactical components of communications solutions. They champion the optimisation of these solutions, ensuring they align to commercial/medical strategy and have a demonstrable impact on health outcomes.

A Planner at Lucid:

• Applies curious questioning and active listening to ensure Lucid has what it needs for effective tactical implementation.
• Partners with clients to curate and apply existing relevant insights for tactical planning.
• Contributes to the drafting of briefs (co-creating with colleagues and clients), with a focus on how the brief will inform tactical implementation.
• Generates and extracts meaningful insights from qualitative and quantitative data and presents to client with clear recommendations for tactical solutions.
• Critically assesses the relative value of digital and traditional tactics for each specific client ask. Selects, recommends and applies these tactics in clear proposals and tactical plans.
• Translates strategy/tactics to identify appropriate metrics that measure tactical effectiveness and ladder to strategic impact, champions mechanisms to collect these metrics.
• Builds long-lasting, meaningful partnerships with clients through curiosity, problem-solving and rapport.
• Collaborates with other functions including client services, project management, medical and creative.
• Collaborates with GenAI to drive efficiencies and scope of outputs.
• Implements multi-/omnichannel programmes in line with strategic/tactical and measurement plans.
• Considers digital marketing best practices including design thinking, UX/UI design, SEO, content design, data-led design.
• Drives effective use of channels such as meetings and events, email, social media, paid media, website and virtual meetings.
• Informs the structure of effective content design (including video, visual, written, meeting and workshop content) with the user and format in mind.
• Identifies trends and insights in metrics collected, suggesting programme pivots where required.
• Is aware of Lucid methodologies, applying them to drive efficient tactical planning.
• Contributes innovative thinking to better address client and Lucid challenges.

What we're looking for

Essential criteria

• Able to integrate capabilities across healthcare communications in a bespoke way to create a seamless solution to address a client need.
• Communications and/or pharmaceutical industry experience, including experience of healthcare communications, either working within an agency or in-house.
• Able to think strategically and problem solve.
• Soft influence skills and ability to collaborate with a wide range of internal and external stakeholders.
• Able to prioritise and multitask, plugging gaps where necessary.
• Written and oral communication skills.
• Core computer skills – Microsoft Word, Excel and PowerPoint.

Desirable criteria

• Digitally literate, understanding concepts and processes relevant to healthcare communications.
• Digital marketing platforms (e.g. Google Analytics, Google Search Console, Google Tag Manager, video analytics e.g. Brightcove, CMS, CRM e.g. Veeva, paid social, email and omnichannel campaign management platforms).
• Working understanding of the regulatory environment of the pharmaceutical industry including the ABPI Code of Practice.

Benefits of working with us

• Discretionary bonus scheme
• Contributory pension with Lucid contribution up to 5% of basic salary (enrolment after 3 months of employment)
• Cycle to work scheme
• 25 working days holiday, 1 Celebration Day of your choice, 4 Christmas closure days plus 8 Bank Holidays per annum (pro-rata for part-time)
• Flexible holiday buy and sell scheme
• Family friendly policies
• Private family health and dental cover, including Employee Assistance Programme and a comprehensive employee rewards scheme
• 4x basic salary life assurance cover
• Medicash Healthcare Cash Plan (Level 1 company cover)
• Season Ticket Loans
• Regular incentive schemes aligned to individual and team performance

People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create relies on harnessing and celebrating the unique, diverse and individual talents of those we work with. To do this, we must empower each person to bring their whole self to work so we can be fully inclusive and collaborate with a full heart – fulfilling the potential of everything we do and everyone we work with.

We are Lucid Group – we let your whole self shine. We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, colour, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity and/or expression or disability.