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- Tasks: Manage social media campaigns, engage with influencers, and create awesome content.
- Company: Join Luceco Group, a leader in innovative lighting solutions.
- Benefits: Enjoy 25 days holiday, health programs, performance bonuses, and more!
- Why this job: Be part of a dynamic team that values creativity and community engagement.
- Qualifications: Experience in social media management and content creation is a must.
- Other info: Bonus points for Salesforce CRM experience!
The predicted salary is between 28800 - 43200 £ per year.
The Social Media Manager will develop and execute integrated organic and paid social strategies, expand our influencer partnerships, and strengthen community engagement to enhance the digital presence of Luceco Group’s brands.
Benefits:
- Holiday buying scheme
- 25 days holiday + Public holidays
- Financial planning services
- Car Allowance
- Health & wellbeing programme
- SIP Scheme
- Life insurance
- Profit sharing
- Performance bonus
- Sick pay
Responsibilities:
Organic and Paid Campaign Management:
- Design and execute organic content strategies to engage audiences and increase follower growth on platforms like LinkedIn, Instagram, Facebook and TikTok.
- Plan, execute, and optimise paid social media campaigns using Facebook Ads Manager, LinkedIn advertising, ensuring targeted and measurable outcomes.
- Monitor performance metrics across organic and paid efforts to refine strategies and maximise ROI.
Influencer Growth and Partnerships:
- Identify and collaborate with influencers alongside the Head of Contractor Engagement to build relationships with content creators who align with our brand values and audience.
- Develop and manage long-term influencer partnerships, co-creating campaigns that enhance reach, engagement, and brand visibility.
Community Engagement:
- Build and nurture relationships within online communities, responding to enquiries and fostering an authentic brand connection.
- Create initiatives to encourage audience interaction, such as polls or user-generated content campaigns.
Content Creation and Multi-Platform Strategy:
- Create visually engaging and platform-specific content using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva, tailored to brand and audience needs.
- Manage social scheduling and monitoring using tools like Hootsuite to ensure consistent messaging and drumbeat across all platforms.
Audience Targeting and Analytics:
- Use analytics tools like Google Analytics, Facebook Insights, TikTok Analytics, and LinkedIn Analytics to understand audience behaviour and improve targeting.
- Provide actionable insights and reporting on organic, paid, and influencer campaign performance.
Cross-Team Collaboration:
- Partner with internal teams to align organic, paid, and influencer strategies with broader marketing goals.
- Ensure all campaigns adhere to the brand voice and maintain consistency across platforms.
Qualifications/Skills Required:
- Proven experience managing organic and paid social media campaigns with expertise in Facebook and LinkedIn Ads Management.
- Knowledge and experience in influencer marketing, including identifying, managing, and measuring influencer collaborations.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva for content creation.
- Experience using social media management tools like Hootsuite and analytics platforms like Google GA4.
- Strong organisational skills with the ability to manage multiple campaigns and partnerships across multiple brands.
- Bonus: Experience with Salesforce CRM for targeted audience engagement.
- Bachelor’s degree in marketing, Communications, or related field, or equivalent experience.
Social Media Manager employer: Luceco Group
Contact Detail:
Luceco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in social media marketing, especially on platforms like LinkedIn, Instagram, Facebook, and TikTok. This knowledge will help you demonstrate your understanding of the industry during interviews.
✨Tip Number 2
Build a portfolio showcasing your previous work in organic and paid social media campaigns. Highlight specific metrics and outcomes to illustrate your impact and effectiveness in previous roles.
✨Tip Number 3
Network with professionals in the social media space, particularly those who have experience with influencer marketing. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the tools mentioned in the job description, such as Adobe Creative Suite and Hootsuite. Being proficient in these tools will give you an edge and show that you're ready to hit the ground running.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with organic and paid social media campaigns. Include specific examples of successful campaigns you've managed, particularly on platforms like Facebook and LinkedIn.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media management and community engagement. Mention how your skills align with the responsibilities outlined in the job description, especially regarding influencer partnerships and content creation.
Showcase Your Creative Skills: If you have a portfolio of your work, include it in your application. Highlight any visually engaging content you've created using Adobe Creative Suite or Canva, as this is crucial for the role.
Highlight Analytical Experience: Demonstrate your proficiency with analytics tools by providing examples of how you've used data to refine social media strategies and improve campaign performance. This will show your ability to maximize ROI.
How to prepare for a job interview at Luceco Group
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of organic and paid social media campaigns you've managed. Highlight the strategies you used, the tools you employed, and the measurable outcomes you achieved.
✨Demonstrate Influencer Collaboration Skills
Since influencer partnerships are key for this role, come ready to share your experience in identifying and managing influencers. Discuss how you've built relationships and co-created successful campaigns that align with brand values.
✨Familiarize Yourself with Analytics Tools
Make sure you understand how to use analytics tools like Google Analytics and Facebook Insights. Be ready to explain how you've used data to refine strategies and improve campaign performance in the past.
✨Prepare Creative Content Samples
Bring along samples of your content creation work, whether it's from Adobe Creative Suite or Canva. This will help demonstrate your ability to create visually engaging and platform-specific content that resonates with audiences.
