Описание:
As a Product Marketing Manager (all genders), you'll help prospects and users unlock the full value of Lucanet’s solutions in a highly strategic role that drives measurable growth for the business. You'll work closely with Product, Sales, GTM, and Marketing teams to build a deep understanding of our target customers and buyers, owning product messaging, positioning, sales enablement content, and engagement journeys across every stage of the customer and buyer journey.
Задачи:
- Lead go-to-market initiatives, including launch strategies, messaging frameworks, and engagement plans for new features
- Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers
- Drive win-loss analysis using Gong, Salesforce, and Lightdash to inform data-driven strategic decisions
- Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies
- Build and scale enablement assets that are practical, engaging, and widely adopted by internal teams
- Partner with Product, Sales, and Marketing teams to ensure consistent messaging across all touchpoints
- Track competitors and equip customer-facing teams with battlecards, insights, and targeted training
- Use storytelling to communicate customer value, going beyond feature lists to highlight business outcomes
Требования:
- Led product positioning, messaging, and GTM execution for a SaaS product, driving measurable sales impact
- Transformed complex product features into value propositions tailored to distinct buyer personas
- Led product launches from planning through execution, aligning teams and driving market success
- Built enablement assets that customer-facing teams have adopted and used to drive results
- Excellent English communication skills for collaborating in an international environment
- Experience working with tools such as Gong, Salesforce, or Lightdash for data-driven marketing decisions
- A track record of translating market trends and customer needs into actionable strategic insights
Условия:
- Flexible and hybrid working, our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities
- Remote work from another country, work up to 90 days a year outside your home country, supported by our partner
- Workflex Professional development budget, get dedicated time, resources and budget to build the skills for your career path
- Structured feedback process, Lucanet Engage supports your personal and professional development through regular dialogue
- Paid volunteer days, take the time to volunteer, alone or with your team, for causes you care about
- Health and wellbeing support, access company wellbeing programs, sport subsidies and mental health support through external partners
- Paid vacation days, take 28 days a year to rest, travel and recharge
- Private health insurance coverage
- Group life assurance, financial protection for your loved ones
- Pension support, build your retirement savings with employer pension contributions
Product marketing manager for finance teams employer: Lucanet Group
Lucanet is an exceptional employer that prioritises employee growth and well-being, offering a flexible working model and generous leave policies to ensure a healthy work-life balance. With a strong focus on innovation and automation in the finance sector, employees are encouraged to develop their skills through dedicated learning resources and a supportive team culture. The inclusive environment at Lucanet fosters collaboration and celebrates diversity, making it a rewarding place for individuals looking to make a meaningful impact in their careers.
