At a Glance
- Tasks: Lead go-to-market strategies and create engaging content for our innovative xP&A solution.
- Company: Join Lucanet, a dynamic CFO solution platform transforming finance and tax processes.
- Benefits: Enjoy flexible working, professional development budget, and 28 paid vacation days.
- Other info: Be part of a diverse team that values uniqueness and personal growth.
- Why this job: Make a real impact in a strategic role that drives measurable growth and innovation.
- Qualifications: Experience in product marketing for SaaS, excellent communication skills, and data-driven decision-making.
The predicted salary is between 56700 - 69300 £ per year.
The Role
As a Product Marketing Manager (all genders), you'll help prospects and users unlock the full value of Lucanet's solutions, with a particular focus on our xP&A solution, in a highly strategic role that drives measurable growth for the business. You'll work closely with Product, Sales, GTM, and Marketing teams to build a deep understanding of our target customers and buyers, owning product messaging, positioning, sales enablement content, and engagement journeys across every stage of the customer and buyer journey. We look for people who keep growing, take real ownership, and lift the people around them.
What you'll do
- Lead go-to-market initiatives for xP&A, including launch strategies, messaging frameworks, and engagement plans for new features.
- Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers.
- Drive win-loss analysis using Gong, Salesforce, and Lightdash to inform data-driven strategic decisions.
- Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies.
- Build and scale enablement assets that are practical, engaging, and widely adopted by internal teams.
- Partner with Product, Sales, and Marketing teams to ensure consistent messaging across all touchpoints.
- Track competitors and equip customer-facing teams with battlecards, insights, and targeted training.
- Use storytelling to communicate customer value, going beyond feature lists to highlight business outcomes.
What you bring
- Led product positioning, messaging, and GTM execution for a SaaS product, driving measurable sales impact.
- Transformed complex product features into value propositions tailored to distinct buyer personas.
- Led product launches from planning through execution, aligning teams and driving market success.
- Built enablement assets that customer-facing teams have adopted and used to drive results.
- Excellent English communication skills for collaborating in an international environment.
- Experience working with tools such as Gong, Salesforce, or Lightdash for data-driven marketing decisions.
- A track record of translating market trends and customer needs into actionable strategic insights.
Perks at work
- Flexible and hybrid working, our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
- Remote work from another country, work up to 90 days a year outside your home country, supported by our partner Workflex.
- Professional development budget, get dedicated time, resources and budget to build the skills for your career path.
- Structured feedback process, Lucanet Engage supports your personal and professional development through regular dialogue.
- Paid volunteer days, take the time to volunteer, alone or with your team, for causes you care about.
- Health and wellbeing support, access company wellbeing programs, sport subsidies and mental health support through external partners.
- Paid vacation days, take 28 days a year to rest, travel and recharge.
- Private health insurance coverage.
- Group life assurance, financial protection for your loved ones.
- Pension support, build your retirement savings with employer pension contributions.
About Lucanet
Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.
Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.
Powered by uniqueness. Everybody is different here and we like it that way. We welcome people of every gender identity, sexual orientation, ethnicity, national origin, religion, age, and disability, exactly as they are. What you bring is what matters. If you need an adjustment to take part in our hiring process, let us know.
Data protection: Your personal data will be processed in accordance with GDPR requirements. Find out how we keep your data safe: Lucanet data protection policy.
Product Marketing Manager employer: Lucanet Group
Lucanet is an exceptional employer that prioritises employee growth and well-being, offering a flexible working model and generous leave policies to ensure a healthy work-life balance. With a strong focus on innovation and automation in the finance sector, employees are encouraged to develop their skills through dedicated learning resources and a supportive team culture. The inclusive environment at Lucanet fosters collaboration and celebrates diversity, making it a rewarding place for individuals looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lucanet Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lucanet Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lucanet Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lucanet Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lucanet Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lucanet Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lucanet Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lucanet Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lucanet Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lucanet Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
