Senior Product Marketing Manager (all genders)

Senior Product Marketing Manager (all genders)

at Lucanet Group United Kingdom

About us

Lucanet is the CFO Solution Platform built for modern finance leaders to automate financial consolidation and planning, disclosure management including ESG reporting, lease accounting, treasury, and tax management. More than 5,500 companies around the world rely on our easy-to-use and out-of-the-box SaaS platform to help them lead with ease. We are a team of game changers with 850+ people worldwide. Our culture of kindness and integrity encourages you to bring your whole self to work. We’ll support your desire for a better career while we work together to create better software solutions and grow a better company. Lucanet is more than a place to work; we are a champion for continuous improvement, pushing boundaries, impacting industries, and growing careers.

We are looking for a Senior Product Marketing Manager helping our users to understand and to get the full value out of Lucanet. This strategic role is vital for driving results that align with Lucanet’s growth goals. In this role, you’ll build a deep understanding of the customer and optimise key parts of the journey for maximum value creation and customer satisfaction.

You’ll own product messaging, positioning, sales and partner-enablement content, communication around new feature launches, and focus on creating tailored journeys for all our customer segments.

What you’ll do

• Go-to-Market Strategy: You work cross-functionally to identify the best GTM strategies, define GTM playbooks, set appropriate timelines, KPIs, and manage product launches, considering regional dynamics and localization needs.
• Ideal Customer Profile: You conduct studies, interviews and processes and develop the ideal customer profile, buyer personas and buyer’s journey framework.
• Product Positioning & Messaging: Develop product positioning, compelling value propositions and messaging that clearly communicates outstanding customer value and demonstrates Lucanet as a leading financial solution’s platform.
• Product Content: Own product content and produce relevant content through creative storytelling and other innovative initiatives to showcase the value our solutions can bring to our customers.

What you bring to the table

• At least 5+ years of experience in SaaS product marketing with prior experience in tax compliance or financial technologies.
• Master’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Demonstrated experience in developing product positioning focused on customer benefits and successful product launches.
• Familiar with creating buyer personas, buyer’s journey, and ideal customer profiles as well as managing product lifecycle and portfolio.
• Capability to identify market trends and customer needs, translating insights into structured strategic initiatives.
• Strong project management, presentation, and creative writing skills. Proactive team player with a positive attitude and robust sense of responsibility.

Perks at work

• LucaFlex: We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
• Work from Abroad: Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
• Sabbatical: Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
• Team Spirit: We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.
• Learning & Development: We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
• LucaNet Engage: Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
• LucaNet Do Good: As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
• Health & Wellbeing: Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
• Generous leave policy: We encourage you to take time off to relax, travel, and recharge.
• Compensation & Company Pension Plan: We are committed to equal pay and supporting you for your future by offering a company pension plan and/or pension allowances.
• JobRad: Find your dream bike, with financial support from us.
• Discounts: Enjoy a whole bunch of discounts from our external corporate benefits partner.

Powered by uniqueness

Everybody’s different here and we like it that way. At Lucanet, we embrace the unique qualities of every person. We are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of your gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability statuses, you are welcome at Lucanet just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates.

We recognize that every person brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV.

Please follow the provided link to understand how we comply with GDPR requirements and what measures we take to ensure your data is safe.

Data protection (lucanet.com)

#J-18808-Ljbffr