At a Glance
- Tasks: Lead our social media channels and engage with a global audience.
- Company: LUCA FALONI, a premium menswear brand with Italian craftsmanship.
- Benefits: Competitive salary, staff discounts, and growth opportunities in a supportive team.
- Other info: Join a fast-expanding international brand with beautiful products.
- Why this job: Shape brand storytelling and build a vibrant online community.
- Qualifications: Experience in managing social media for lifestyle or design brands.
The predicted salary is between 40000 - 50000 £ per year.
Location: Kensington, London
Working arrangement: 80% office / 20% remote (WFH on Fridays)
At LUCA FALONI, we craft timeless menswear made in Italy with uncompromising quality. As we continue to grow, we are looking for a Social Media Lead to strengthen our online presence and deepen engagement with our global audience.
About the role
You will take ownership of our social media channels, ensuring they reflect our brand identity, craftsmanship, and values. Working closely with our creative teams, you will help shape the storytelling and content that represent LUCA FALONI across platforms. Your focus will be on community engagement, channel management, and maintaining a cohesive brand voice. A central part of this role is managing relationships with brand ambassadors and content collaborators, coordinating authentic testimonials, features, and partnerships that resonate with our community. You will also collaborate with our Performance Marketing, Graphic Design, and PR teams to support wider campaigns.
What you will do:
- Manage and grow all LUCA FALONI social media channels
- Plan and execute the social content calendar in coordination with the Creative team
- Manage relationships with brand ambassadors and content collaborators, coordinating testimonials, product features, and authentic brand stories
- Brief and collaborate with our internal teams to produce high-quality content
- Engage with our online community, ensuring timely and thoughtful interactions
- Analyse platform insights and adjust strategies accordingly
- Ensure consistency in tone, messaging, and visual identity
- Support campaign launches by collaborating with PR and Performance Marketing teams
What we are looking for:
- Experience in managing social media for a premium, lifestyle, or design-led brand
- Strong understanding of social platforms, trends, and best practices
- Excellent communication, copywriting, and organisational skills
- A creative mindset with attention to detail and brand consistency
- Ability to work cross-functionally and manage timelines
What we offer:
- Competitive salary
- Staff discount on all LUCA FALONI products
- Opportunity to grow within a fast-expanding international brand
- Collaborative, supportive team environment
- Beautiful products and a strong brand story to represent
If you're excited about social media, brand storytelling, and building a meaningful online community, we would love to hear from you. We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination.
Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process. We deal with recruitment directly so if you are a recruitment agent please do not contact us, we do not require recruitment services and we apply no exception to this rule. Due to the high volume of applications we receive, we regret that we can only contact candidates who are invited for an interview. If you do not hear from us within two weeks of submitting your application, it means you have not been successful on this occasion. However, we encourage you to stay connected with us and follow our updates for future opportunities. Thank you for your understanding and interest in joining our team!
Social Media Lead employer: Luca Faloni
At LUCA FALONI, we pride ourselves on being an exceptional employer, offering a collaborative and supportive team environment in the heart of Kensington, London. With a focus on employee growth and a commitment to quality craftsmanship, we provide our Social Media Lead with unique opportunities to shape our brand's narrative while enjoying a competitive salary and staff discounts on our exquisite products. Join us to be part of a fast-expanding international brand that values creativity and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead
✨Tip Number 1
Get to know LUCA FALONI inside out! Dive into their social media, website, and any interviews or articles about them. This way, when you get that interview, you can show off your knowledge and passion for their brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or engage with their posts. A friendly message expressing your interest in the Social Media Lead role could go a long way in making a memorable impression.
✨Tip Number 3
Showcase your creativity! Prepare a mini portfolio of your best social media campaigns or content ideas that align with LUCA FALONI's brand identity. This will demonstrate your skills and how you can contribute to their online presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at LUCA FALONI.
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how much you love engaging with communities and crafting brand stories. Share examples of your past experiences that highlight your passion.
Tailor Your Application:Make sure to customise your application to reflect the role at LUCA FALONI. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in the position.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique voice and style, especially when discussing your approach to social media. We want to know what makes you stand out!
Apply Through Our Website:To make sure your application gets to us, please apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Luca Faloni
✨Know Your Brand Inside Out
Before the interview, dive deep into LUCA FALONI's brand story, values, and product offerings. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their online identity.
✨Showcase Your Creativity
Prepare to share examples of past social media campaigns you've managed, especially those that reflect a premium or lifestyle brand. Bring along a portfolio or case studies that highlight your creative approach and results. This will demonstrate your ability to craft compelling narratives that resonate with audiences.
✨Engagement is Key
Think about strategies for community engagement and be ready to discuss how you would interact with followers and brand ambassadors. Consider how you can foster authentic relationships and create meaningful content that aligns with LUCA FALONI's values.
✨Be Data-Driven
Familiarise yourself with social media analytics tools and be prepared to discuss how you would use insights to inform your strategies. Showing that you can analyse performance and adjust tactics accordingly will highlight your strategic thinking and commitment to continuous improvement.
