Chief Marketing Officer (CMO)
Company: LUCA FALONI
Location: Kensington, London - 80% office / 20% remote (WFH on Fridays)
LUCA FALONI is a global luxury menswear brand recognised for its commitment to craftsmanship, exceptional materials, and timeless style.
We are seeking a senior marketing leader to oversee and integrate the company’s marketing function. Reporting directly to senior leadership, this role will define and execute the company’s global marketing strategy, create alignment across teams and channels, and support the next phase of international growth.
The Role
Leading the company’s overall marketing function a integrating distinct areas into a connected, effective, and commercially driven marketing function, with measurable KPIs, clearer priorities, and strong coordination across teams.
This role requires a leader who understands both brand strategy and modern customer growth, and who can bring structure and direction.
Key Responsibilities
Marketing Strategy & Leadership
- Define and lead the company’s global marketing strategy across all channels and customer touchpoints.
- Align brand, digital marketing, CRM, content, PR, and creative teams behind clear commercial and brand objectives.
- Create stronger planning processes, prioritisation, accountability, and operating rhythm across the marketing organisation.
- Establish clear KPIs, reporting structures, and performance management frameworks.
- Protect and strengthen the premium/luxury positioning of the brand across all communications and initiatives.
- Lead customer acquisition, retention, CRM, brand visibility, and marketing initiatives to support profitable growth.
- Ensure all marketing activities are aligned with both brand equity and commercial performance objectives.
Performance Marketing & Customer Growth
- Work closely with digital teams to optimise acquisition, retention, customer engagement, and lifetime value.
- Oversee marketing investment allocation across channels and markets.
- Introduce more evidence-based and data-informed decision making across the marketing function.
Team & Organisational Development
- Lead, mentor, and develop a growing multi-disciplinary marketing team.
- Strengthen collaboration and communication across functions.
- Build a high-performing marketing organisation capable of supporting continued international growth.
What We Are Looking For
We are looking for a marketing leader who combines strategic thinking, operational leadership, commercial rigour, and strong brand sensibility.
The ideal candidate will be able to:
- Align multiple marketing related functions behind a clear and cohesive strategy.
- Create structure, prioritisation, accountability, and operating rhythm across teams and initiatives.
- Protect and elevate a premium/luxury brand while driving measurable commercial growth.
- Combine creativity and storytelling with a strong analytical and performance-driven mindset.
- Lead across both traditional brand marketing and modern digital marketing disciplines.
- Understand customer acquisition, CRM, retention, ecommerce economics, and performance marketing at a strategic level.
- Introduce greater analytical discipline without compromising creativity or brand quality.
- Operate effectively in a fast-growing entrepreneurial environment where adaptability and hands‑on leadership are essential.
- Assume full accountability for marketing investment, budget management, and return on marketing spend, providing clear reporting and recommendations to the executive team.
Candidates should have significant senior marketing leadership experience within premium, luxury, fashion, lifestyle, or direct-to-consumer consumer brands, ideally within internationally growing businesses.
Why Join LUCA FALONI
This is an opportunity to play a defining leadership role in the continued growth of an internationally recognised luxury brand with strong foundations and significant global potential.
You will help shape the future direction, structure, and scale of the marketing organisation while working closely with senior leadership during an important phase of international expansion.
We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination.
Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.
We deal with recruitment directly so if you are a recruitment agent please do not contact us, we do not require recruitment services and we apply no exception to this rule.
Due to the high volume of applications received, only candidates selected for an interview will be contacted. We appreciate your understanding and thank all applicants for their interest in joining the LUCA FALONI team.
