LUCA FALONI is a luxury Italian lifestyle brand specialising in timeless menswear and accessories, with craftsmanship and quality at its heart. We are looking for an experienced PR Manager to join our team and help shape the next chapter of our growing brand.
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Role Overview:
As the PR Manager, you will be responsible for developing and executing comprehensive brand communications initiatives to elevate the Luca Faloni brand and engage our target audience across various channels. You will play a pivotal role in shaping the brand's narrative, building brand awareness, and fostering brand loyalty among our discerning clientele.
Key Responsibilities:
- Contribute to develop and implement a cohesive brand communications strategy that aligns with Luca Faloni's brand identity, values, and objectives.
- Collaborate closely with the Brand, Marketing, Design, and Product teams to ensure consistent messaging and representation across all brand touchpoints.
- Craft compelling and persuasive brand stories, messages, and content to effectively communicate the unique qualities of Luca Faloni's products and heritage.
- Lead and manage all aspects of brand communications campaigns within the role remit, including planning, execution, and evaluation, to maximise brand visibility and resonance.
- Drive media relations efforts, including developing and nurturing relationships with key media contacts, overseeing press releases, and managing media inquiries.
- Oversee the execution and delivery of engaging brand copy across various platforms, including social media, website, email, marketing, and print materials.
- Monitor and analyse brand performance metrics and market trends to identify opportunities for growth and improvement.
- Act as the brand ambassador, maintaining a deep understanding of Luca Faloni's target audience, market positioning, and competitive landscape.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree is a plus.
- Proven experience in brand communications in the luxury fashion or lifestyle industry.
- Global Press & forecasts/ budgets
- Partnerships Management
- Event Management
- Company copywriting
If you are a highly motivated individual with a deep appreciation for luxury craftsmanship and have a track record of driving successful brand communications strategies, we would love to hear from you. Join us to be part of a team dedicated to delivering excellence in every aspect of our brand experience.
- Competitive salary according to experience and skills
- Career opportunities
- Annual bonus
- Hybrid 80/20 – In-office Monday to Thursday, remote on Fridays
We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination. Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.
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Public Relations Manager employer: Luca Faloni Ltd
LUCA FALONI is an exceptional employer that offers a unique opportunity to lead a passionate team in the luxury menswear sector. With a commitment to excellence, employees benefit from competitive compensation, exclusive discounts, and career development within a collaborative environment that values craftsmanship and customer experience. Located in a vibrant retail setting, this role not only allows for personal growth but also positions you at the forefront of redefining modern elegance for a discerning clientele.
