At a Glance
- Tasks: Lead growth strategies and optimise the activation-to-paid journey for Workspaces.
- Company: Lua, a forward-thinking company focused on innovative growth solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a passionate team and report directly to the Founder & CEO.
- Why this job: Shape the future of growth strategies and make a significant impact in a dynamic environment.
- Qualifications: Proven experience in growth strategy and analytics, with strong leadership skills.
The predicted salary is between 63000 - 77000 £ per year.
Lua is hiring a Head of Growth to own the activation-to-paid lifecycle for Workspaces, starting from the first signup and expanding into teams and enterprises.
You will design the activation, instrument it, and own the growth experiments, readouts, and prioritisation.
You’ll build the growth stack with event tracking, analytics, attribution, A/B testing, lifecycle and email automation, and self‑serve dashboards trusted across the company.
Hybrid London-based role reporting to the Founder & CEO.
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Head of Growth & Activation Strategy employer: Lua
At Lua, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of Growth & Activation Strategy, you will have the opportunity to lead impactful projects in a hybrid London-based role, with access to professional development resources and a collaborative environment that encourages creativity and growth. Join us to be part of a forward-thinking team where your contributions directly influence our success and where we celebrate every milestone together.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth & Activation Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lua and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lua are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lua on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lua. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth & Activation Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lua. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lua:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lua’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lua
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lua will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lua, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
