At a Glance
- Tasks: Lead CRM strategy and lifecycle marketing for global audiences, driving engagement and growth.
- Company: Join LTK, a game-changing platform empowering lifestyle creators worldwide.
- Benefits: Enjoy competitive salary, flexible hours, 25 days holiday, and wellness perks.
- Other info: Collaborate with a diverse team and celebrate your successes with fun events!
- Why this job: Make a real impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: 5-7 years in CRM or lifecycle marketing; experience with Braze or HubSpot is a plus.
The predicted salary is between 51750 - 63250 £ per year.
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success.
We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.
We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.
- Position Title
- : CRM & Lifecycle Manager, International
Location : London, UK - Hybrid Working (in-office hours required at least 2-3 times per month)
About the role
The CRM & Lifecycle Manager will own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets.
You will turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion.
The role combines CRM strategy, hands‑on campaign and platform management, experimentation, reporting, data governance and cross‑functional delivery.
Working closely with US CRM, Rev Ops, Analytics, Creator Success, Creative, Brand, Partnerships and local market teams, you will connect global CRM strategy to international market needs and continuously improve how communications are planned, delivered and measured in a personalised way.
- How you will make an impact
- Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture.
- Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and Whats App.
- Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages.
- Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning.
- Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
- Lead high-quality day-to-day use of Braze, Whats App and Hub Spot across campaign builds, journeys, reporting and optimisation.
- Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks.
- Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets.
- Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear.
- Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.
- What you will bring to LTK
- 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology.
- Hands‑on experience across email, push, in-app messaging and Whats App; SMS experience is useful.
- Strong practical experience with Braze or a comparable customer engagement platform; Hub Spot and AI experience is highly desirable.
- Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes.
- Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements.
- Ability to translate data into clear recommendations, prioritised actions and measurable outcomes.
- Experience managing complex cross‑functional work across teams, markets or stakeholder groups.
- Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences.
- A bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience.
- A mindset focused on seizing opportunities and moving with urgency.
- Dedication to fierce prioritisation and operational excellence.
- Adaptability to a dynamic, fast‑moving environment.
- A growth mindset and openness to feedback #LI‑CW1
What’s in it for you?
- Competitive salary, bonuses, and private pension scheme
- Flexible work schedule plus Summer Fridays (workday ends at 3 pm)
- 25 days holiday, plus an extra day for your birthday
- A benefits and wellness scheme
- Private medical care
- Work anniversary celebrations, including extra annual holidays, and luxury gifting
- Interesting problems to solve with an expert team at a rapid‑growth retail disruptor and the largest creator marketing platform
• Happy Hours and team events and activities!
About LTK
Founded in 2011, LTK is the global technology platform purpose‑built to empower lifestyle creators to monetize their content.
The full‑service platform connects brands, creators, and shoppers with a world‑class shopping app and trusted tools and technology that make content instantly shoppable.
Today, premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Shop profiles.
More than 20 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators.
And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance‑driven, cross‑channel KPIs.
LTK is headquartered in Dallas, TX, and currently operates on five continents.
Our mission
To empower the world’s premium lifestyle Creators to achieve maximum economic success.
Our values
- Here to win
- Commit to the journey
- Work well
- Commitment to Diversity
LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team.
We employ a diverse, multi‑disciplinary team to build a meaningful company and culture.
We are not offering new sponsorships opportunities at this time for persons requiring employment visas; authorization to work in the UK is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer.
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CRM & Lifecycle Manager employer: LTK
LTK is an exceptional employer that fosters a culture of innovation and collaboration, empowering team members to drive meaningful change in the creator commerce industry. With a competitive salary, flexible work schedules, and a strong commitment to professional development, employees enjoy a supportive environment that prioritises growth and well-being. Located in London, LTK offers unique opportunities to engage with a diverse range of brands and creators, making it an exciting place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LTK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LTK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LTK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LTK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Lifecycle Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LTK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LTK:Show us that you’ve done your homework! In your application, briefly mention what you admire about LTK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LTK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LTK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LTK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
