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For Companies At a Glance
- Tasks: Support multi-channel campaigns to enhance tennis experiences for millions across the UK.
- Company: Join the LTA, a dynamic organisation transforming communities through tennis.
- Benefits: Enjoy inclusive benefits, flexible working, and a supportive team environment.
- Why this job: Make a real impact in sports marketing while learning and growing your skills.
- Qualifications: Eager learners with a passion for CRM and digital marketing are encouraged to apply.
- Other info: Be part of a diverse team committed to inclusion and community engagement.
The predicted salary is between 30000 - 42000 £ per year.
Hey! We’re the LTA and we’re pleased to meet you! The LTA's vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.
About the Role
The LTA’s Customer Strategy team is at the heart of growing tennis and padel in Britain. We make the sport accessible, engaging and memorable for fans, players, competitors, coaches, venues and our wider workforce. As a CRM Executive (internal title: Customer Engagement Executive) you’ll support the delivery of multi-channel campaigns that directly impact the experiences of millions of people across the UK. This is a role with real responsibility from day one, helping ensure every communication is timely, relevant and engaging to our audiences.
You’ll join an established, supportive CRM team within a data-driven, customer-centric organisation with market-leading digital capabilities. We combine insight, creativity and collaboration to transform the tennis and padel experience today, while future-proofing it for years to come. This is an ideal role for someone eager to learn, grow and build hands‑on experience in CRM and digital marketing in a fast‑paced, purpose‑driven environment.
Key Accountabilities
- Campaign Delivery
- Schedule, build and deliver email, push notifications, In-App messaging and personalised website campaigns across multiple LTA channels, using personalisation and responsive design to create engaging and inclusive content.
- Help develop communication plans, brief content needs, identify target audiences and support initiatives like junior participation programmes (LTA Youth) and Advantage member engagement.
- Optimise automated customer journeys such as onboarding, anniversary and re‑engagement campaigns to improve efficiency and user experience.
- Apply Test & Learn techniques alongside Data Analysts, gathering insights and applying customer feedback to continually improve communications.
- Data Management
- Learn to identify and segment audiences to deliver personalised communications across different customer touchpoints.
- Support data queries and reporting with guidance from Data Analysts.
- Champion strong data protection practices and ensure compliance with ethical standards and organisational policy.
- Help monitor KPIs and share insights with the team to continuously improve campaign performance.
- Fan Engagement Activities
- Support the planning and delivery of unique, ‘money‑can’t‑buy’ experiences at LTA and partner events.
- Assist in prize draws and other initiatives to reward and excite Advantage members.
- Stakeholder Management
- Build collaborative working relationships across the business, including Commercial, Brand Marketing, Data and Digital teams.
- Develop a strong understanding of LTA’s diverse customer groups to create relevant, inclusive communications.
- Help deliver partner activity that provides real value to our audience segments.
Interview Timelines
Please note, the application window for this role closes at midnight on Sunday 15th February 2026. We reserve the right to close the job advert early or extend the advert depending on the volume of applications we receive. First stage interviews will take place via Microsoft Teams on Friday 20th, Monday 23rd, and Tuesday 24th February 2026. Final stage interviews will take place in‑person at the National Tennis Centre on Monday 2nd March 2026.
Our Support to You
When applying for our roles, you will be asked as part of our application process if you require any adjustments or support during the recruitment process. Adjustments could include extra time for assessments, interview questions in advance, alternative formats for materials or wheelchair access. Any information you provide will be treated in confidence and only used to make sure you have the best possible experience with us.
Life at the LTA
The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.
CRM Executive in London employer: LTA
Contact Detail:
LTA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Get to know the LTA and its mission! Research their values and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in making tennis accessible and enjoyable for everyone.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend LTA events if possible. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your skills in CRM and digital marketing can directly impact the LTA's goals. Be ready to share examples of how you've used data to improve customer experiences in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the LTA team and contributing to our mission.
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for tennis and how it aligns with our mission of 'Tennis Opened Up'.
Tailor Your Application: Make sure to customise your application for the CRM Executive role. Highlight your relevant skills and experiences that match the job description, especially in campaign delivery and data management. We love seeing how you can contribute to our team!
Show Your Enthusiasm: Let us know why you’re excited about this role! Whether it's your love for tennis or your eagerness to learn about CRM and digital marketing, we want to see your enthusiasm come through in your writing.
Check Your Details: Before hitting send, double-check your application for any typos or errors. A polished application shows attention to detail, which is super important for a role like this. And remember, apply through our website for the best chance!
How to prepare for a job interview at LTA
✨Know Your Audience
Before the interview, take some time to research the LTA and its mission of 'Tennis Opened Up'. Understand their focus on making tennis accessible and engaging for everyone. This will help you tailor your responses to show how your skills align with their goals.
✨Showcase Your Campaign Experience
Be ready to discuss any previous experience you have with multi-channel campaigns. Highlight specific examples where you’ve scheduled, built, or delivered communications. If you can share metrics or outcomes from those campaigns, even better!
✨Emphasise Data-Driven Decision Making
Since the role involves working closely with data analysts, demonstrate your understanding of data management and segmentation. Talk about how you've used data to inform your decisions in past roles, and be prepared to discuss any tools or techniques you're familiar with.
✨Engage with Enthusiasm
The LTA is looking for someone eager to learn and grow. Show your passion for tennis and customer engagement during the interview. Ask insightful questions about their initiatives and express your excitement about contributing to their mission.
