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For Companies At a Glance
- Tasks: Support multi-channel campaigns to enhance tennis experiences for millions across the UK.
- Company: Join the LTA, a dynamic organisation transforming communities through tennis.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for personal growth.
- Why this job: Make a real impact in sports marketing while learning from industry experts.
- Qualifications: Eager learners with a passion for CRM and digital marketing are welcome.
- Other info: Be part of a supportive team dedicated to diversity and inclusion.
The predicted salary is between 30000 - 42000 £ per year.
Hey! We’re the LTA and we’re pleased to meet you! The LTA's vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.
About the Role
The LTA’s Customer Strategy team is at the heart of growing tennis and padel in Britain. We make the sport accessible, engaging and memorable for fans, players, competitors, coaches, venues and our wider workforce. As a CRM Executive (internal title: Customer Engagement Executive) you’ll support the delivery of multi-channel campaigns that directly impact the experiences of millions of people across the UK. This is a role with real responsibility from day one, helping ensure every communication is timely, relevant and engaging to our audiences. You’ll join an established, supportive CRM team within a data-driven, customer-centric organisation with market-leading digital capabilities. We combine insight, creativity and collaboration to transform the tennis and padel experience today, while future-proofing it for years to come. This is an ideal role for someone eager to learn, grow and build hands‑on experience in CRM and digital marketing in a fast‑paced, purpose‑driven environment.
Key Accountabilities
- Campaign Delivery
- Schedule, build and deliver email, push notifications, In-App messaging and personalised website campaigns across multiple LTA channels, using personalisation and responsive design to create engaging and inclusive content.
- Help develop communication plans, brief content needs, identify target audiences and support initiatives like junior participation programmes (LTA Youth) and Advantage member engagement.
- Optimise automated customer journeys such as onboarding, anniversary and re‑engagement campaigns to improve efficiency and user experience.
- Apply Test & Learn techniques alongside Data Analysts, gathering insights and applying customer feedback to continually improve communications.
- Learn to identify and segment audiences to deliver personalised communications across different customer touchpoints.
- Support data queries and reporting with guidance from Data Analysts.
- Champion strong data protection practices and ensure compliance with ethical standards and organisational policy.
- Help monitor KPIs and share insights with the team to continuously improve campaign performance.
- Support the planning and delivery of unique, ‘money‑can’t‑buy’ experiences at LTA and partner events.
- Assist in prize draws and other initiatives to reward and excite Advantage members.
- Build collaborative working relationships across the business, including Commercial, Brand Marketing, Data and Digital teams.
- Develop a strong understanding of LTA’s diverse customer groups to create relevant, inclusive communications.
- Help deliver partner activity that provides real value to our audience segments.
Interview Timelines
Please note, the application window for this role closes at midnight on Sunday 15th February 2026. We reserve the right to close the job advert early or extend the advert depending on the volume of applications we receive. First stage interviews will take place via Microsoft Teams on Friday 20th, Monday 23rd, and Tuesday 24th February 2026. Final stage interviews will take place in‑person at the National Tennis Centre on Monday 2nd March 2026.
Our Support to You
When applying for our roles, you will be asked as part of our application process if you require any adjustments or support during the recruitment process. Adjustments could include extra time for assessments, interview questions in advance, alternative formats for materials or wheelchair access. Any information you provide will be treated in confidence and only used to make sure you have the best possible experience with us. If you have any specific questions regarding your application or if anything’s unclear at all, please contact our recruitment team by emailing recruitment@lta.org.uk.
Life at the LTA
The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.
CRM Executive employer: LTA
Contact Detail:
LTA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the LTA inside out! Familiarise yourself with their mission, values, and recent campaigns. This will help you connect your skills to their goals during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at the LTA.
✨Tip Number 3
Prepare for those interviews! Think about how your past experiences can relate to the key accountabilities of the CRM Executive role. Practice answering common interview questions with a focus on campaign delivery and data management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the LTA team!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Be Yourself!: When you're writing your application, let your personality shine through. We want to get to know the real you, so don’t be afraid to show your passion for tennis and how it aligns with our mission of 'Tennis Opened Up'.
Tailor Your Application: Make sure to customise your application for the CRM Executive role. Highlight your relevant experience in campaign delivery and data management, and explain how you can contribute to making tennis more accessible and engaging for everyone.
Show Off Your Skills: Don’t hold back on showcasing your skills! Whether it's your knack for creating engaging content or your understanding of customer journeys, make sure to include examples that demonstrate your abilities and how they relate to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands, and you’ll find all the details you need to make your submission as strong as possible!
How to prepare for a job interview at LTA
✨Know Your Audience
Before the interview, take some time to research the LTA and its mission of 'Tennis Opened Up'. Understand their focus on making tennis accessible and engaging for everyone. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Campaign Skills
Be prepared to discuss your experience with multi-channel campaigns. Think of specific examples where you've successfully delivered engaging content or optimised customer journeys. Highlight any data-driven decisions you've made and how they improved campaign performance.
✨Emphasise Collaboration
The role involves working closely with various teams, so be ready to talk about your teamwork skills. Share examples of how you've built relationships across departments and contributed to collaborative projects. This will demonstrate that you can thrive in a supportive environment like the LTA.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team's current projects or how they measure the success of their campaigns. This shows your enthusiasm for the role and helps you gauge if the LTA is the right fit for you.
