Digital Marketing Manager
Digital Marketing Manager

Digital Marketing Manager

Wolverhampton Full-Time 36000 - 54000 Β£ / year (est.) Home office possible
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At a Glance

  • Tasks: Manage and optimise paid media campaigns across various platforms to drive growth.
  • Company: Join a leading beauty brand known for innovative skincare and haircare products.
  • Benefits: Enjoy remote work, flexible hours, generous product allowance, and 25 days holiday.
  • Why this job: Be part of a fast-paced team making an impact in the beauty industry.
  • Qualifications: 2-3 years in digital marketing with experience in beauty or personal care required.
  • Other info: Ideal for independent workers who thrive in a performance-focused environment.

The predicted salary is between 36000 - 54000 Β£ per year.

Location: Fully Remote (UK-based)

Salary: Circa Β£45,000 (DOE / Negotiable)

Industry: Beauty / Skincare / Haircare / Personal Care

About the Company: Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.

The Role: We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background. This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.

  • Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
  • Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
  • Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
  • Use A/B testing and audience segmentation to refine campaign performance
  • Monitor campaign analytics and report regularly on performance, insights, and opportunities
  • Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
  • Stay on top of digital trends, algorithm changes, and best practices in paid media
  • Lead or manage third-party agencies where needed

Requirements:

  • 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
  • Proven success managing budgets and scaling paid media campaigns with measurable ROI
  • Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
  • Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
  • Creative eye for performance marketing content and ability to collaborate on briefs
  • Comfortable working independently in a fully remote environment
  • Experience with performance tracking tools, UTM structures, and attribution modelling a plus

Benefits:

  • Fully remote role with flexible working hours
  • Generous product allowance and staff discount
  • 25 days holiday + bank holidays
  • Pension scheme

Digital Marketing Manager employer: LT Talent

Join a leading beauty brand that champions innovation and consumer-first marketing in a fully remote role as a Digital Marketing Manager. Enjoy a flexible work environment, generous product allowances, and ample opportunities for professional growth while contributing to a dynamic team focused on driving digital acquisition across exciting platforms. With a commitment to employee well-being and a culture that values creativity and performance, this is an excellent opportunity for those looking to make a meaningful impact in the beauty industry.
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Contact Detail:

LT Talent Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Digital Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially within the beauty and personal care sectors. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.

✨Tip Number 2

Network with professionals in the beauty industry, particularly those who work in digital marketing. Engaging with others in the field can provide valuable insights and potentially lead to referrals or recommendations for the role.

✨Tip Number 3

Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss specific metrics like ROAS and CPA, as this will demonstrate your ability to drive performance and results.

✨Tip Number 4

Stay updated on the latest features and changes in paid media platforms like Meta, Google Ads, TikTok, and YouTube. Being knowledgeable about these updates will show your commitment to continuous learning and your readiness to adapt strategies accordingly.

We think you need these skills to ace Digital Marketing Manager

Paid Media Management
Meta Ads Manager
Google Ads (Search, Display, Shopping)
TikTok Ads
YouTube Advertising
Budget Management
Return on Ad Spend (ROAS) Analysis
Customer Acquisition Cost (CAC) Understanding
Cost Per Acquisition (CPA) Goals
A/B Testing
Audience Segmentation
Campaign Analytics
Data Analysis
Google Analytics
Performance Tracking Tools
Creative Collaboration
Digital Marketing Trends Awareness
Remote Work Adaptability

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid media channels like Meta, Google Ads, TikTok, and YouTube. Use specific metrics to demonstrate your success in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention any specific campaigns you've managed that relate to their products or target audience.

Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to drive campaign performance. Mention tools like Google Analytics and any experience with A/B testing or audience segmentation.

Highlight Remote Work Experience: Since this is a fully remote role, mention any previous remote work experience. Discuss how you manage your time effectively and stay motivated while working independently.

How to prepare for a job interview at LT Talent

✨Showcase Your Paid Media Expertise

Be prepared to discuss your hands-on experience with paid media campaigns. Highlight specific examples of successful campaigns you've managed, particularly on platforms like Meta, Google Ads, TikTok, and YouTube. This will demonstrate your capability to drive growth in a similar role.

✨Demonstrate Analytical Skills

Since the role requires strong analytical abilities, come equipped with insights from your previous campaigns. Discuss how you used data to optimise performance, manage budgets, and achieve key metrics like ROAS and CPA. This will show that you're data-driven and results-oriented.

✨Understand the Beauty Industry

Familiarise yourself with current trends in the beauty and personal care sector. Being able to speak knowledgeably about the industry will not only impress the interviewers but also show your genuine interest in the brand and its products.

✨Prepare for Creative Collaboration

Since the role involves working closely with creative teams, think of examples where you've successfully collaborated on ad creatives. Be ready to discuss your creative process and how you ensure that marketing content aligns with campaign goals.

Digital Marketing Manager
LT Talent
L
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