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- Tasks: Manage and optimise paid media campaigns across various platforms to drive growth.
- Company: Join a leading beauty brand known for innovative skincare and haircare products.
- Benefits: Enjoy remote work, flexible hours, generous product allowance, and 25 days holiday.
- Why this job: Be part of a fast-paced team making an impact in the beauty industry.
- Qualifications: 2-3 years in digital marketing with experience in beauty or personal care sectors.
- Other info: Ideal for independent workers who thrive in a performance-focused environment.
The predicted salary is between 36000 - 54000 £ per year.
Location: Fully Remote (UK-based)
Salary: Circa £45,000 (DOE / Negotiable)
Industry: Beauty / Skincare / Haircare / Personal Care
About the Company: Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.
The Role: We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background. This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
- Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
- Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
- Use A/B testing and audience segmentation to refine campaign performance
- Monitor campaign analytics and report regularly on performance, insights, and opportunities
- Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
- Stay on top of digital trends, algorithm changes, and best practices in paid media
- Lead or manage third-party agencies where needed
Requirements:
- 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
- Proven success managing budgets and scaling paid media campaigns with measurable ROI
- Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
- Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
- Creative eye for performance marketing content and ability to collaborate on briefs
- Comfortable working independently in a fully remote environment
- Experience with performance tracking tools, UTM structures, and attribution modelling a plus
Benefits:
- Fully remote role with flexible working hours
- Generous product allowance and staff discount
- 25 days holiday + bank holidays
- Pension scheme
Digital Marketing Manager employer: LT Talent
Contact Detail:
LT Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the beauty and personal care sectors. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and emerging platforms.
✨Tip Number 2
Network with professionals in the beauty and digital marketing fields. Attend virtual events or webinars where you can connect with others in the industry, as personal referrals can often lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss specific metrics and outcomes during interviews, as this will demonstrate your ability to drive results.
✨Tip Number 4
Prepare to discuss how you would approach managing budgets and optimising campaigns for the role. Think about strategies you would implement to achieve ROAS, CAC, and CPA goals, as this will highlight your strategic thinking and commercial awareness.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid media channels like Meta, Google Ads, TikTok, and YouTube. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention any specific campaigns you've managed that relate to their products or target audience.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to drive campaign performance. Mention tools like Google Analytics and any experience with A/B testing or audience segmentation.
Highlight Remote Work Experience: Since this is a fully remote role, mention any previous remote work experience. Discuss how you manage your time effectively and stay motivated while working independently.
How to prepare for a job interview at LT Talent
✨Showcase Your Paid Media Expertise
Be prepared to discuss your hands-on experience with paid media campaigns. Highlight specific examples of successful campaigns you've managed, particularly on platforms like Meta, Google Ads, TikTok, and YouTube. This will demonstrate your capability to drive growth in a similar role.
✨Understand the Beauty Industry
Familiarise yourself with the latest trends and challenges in the beauty and personal care sector. Being knowledgeable about the industry will help you connect with the interviewers and show that you're genuinely interested in their brand and its products.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've monitored campaign performance and adjusted tactics based on analytics to achieve better results.
✨Demonstrate Collaboration Skills
The role involves working closely with creative teams and other departments. Prepare to share examples of how you've successfully collaborated on projects in the past, especially in creating ad creatives or aligning acquisition strategies with broader digital plans.
