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- Tasks: Lead and optimise paid media campaigns across major platforms like Meta, Google Ads, TikTok, and YouTube.
- Company: Join a renowned beauty brand known for innovative skincare and haircare products with a loyal customer base.
- Benefits: Enjoy flexible remote work, generous product allowances, 25 days holiday, and a pension scheme.
- Why this job: Be part of a fast-paced team driving digital growth in a dynamic industry with a focus on consumer-first marketing.
- Qualifications: 2-3 years in digital marketing, especially in beauty or personal care, with strong analytical skills.
- Other info: Ideal for independent workers who thrive in a performance-focused environment.
The predicted salary is between 36000 - 54000 £ per year.
Location: Fully Remote (UK-based)
Salary: Circa £45,000 (DOE / Negotiable)
Industry: Beauty / Skincare / Haircare / Personal Care
About the Company: Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.
The Role: We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background. This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
- Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
- Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
- Use A/B testing and audience segmentation to refine campaign performance
- Monitor campaign analytics and report regularly on performance, insights, and opportunities
- Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
- Stay on top of digital trends, algorithm changes, and best practices in paid media
- Lead or manage third-party agencies where needed
Requirements:
- 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
- Proven success managing budgets and scaling paid media campaigns with measurable ROI
- Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
- Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
- Creative eye for performance marketing content and ability to collaborate on briefs
- Comfortable working independently in a fully remote environment
- Experience with performance tracking tools, UTM structures, and attribution modelling a plus
Benefits:
- Fully remote role with flexible working hours
- Generous product allowance and staff discount
- 25 days holiday + bank holidays
- Pension scheme
Digital Marketing Manager employer: LT Talent
Contact Detail:
LT Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the beauty and personal care sectors. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those who work in digital marketing. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could enhance your chances of landing the job.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss specific metrics like ROAS and CPA, as this will demonstrate your ability to drive performance and align with the company's goals.
✨Tip Number 4
Stay updated on the latest features and tools available on platforms like Meta Ads Manager and Google Ads. Being knowledgeable about new functionalities can set you apart from other candidates and show your commitment to optimising paid media strategies.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid media channels like Meta, Google Ads, TikTok, and YouTube. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention any specific campaigns you've managed that relate to their products or target audience.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to drive campaign performance. Mention tools like Google Analytics and any experience with A/B testing or audience segmentation.
Highlight Remote Work Experience: Since this is a fully remote role, mention any previous remote work experience you have. Discuss how you manage your time effectively and stay motivated while working independently.
How to prepare for a job interview at LT Talent
✨Showcase Your Paid Media Expertise
Be prepared to discuss your hands-on experience with paid media channels like Meta, Google Ads, TikTok, and YouTube. Highlight specific campaigns you've managed, focusing on the results achieved and how you optimised them for better performance.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come ready to talk about how you've used data to inform your marketing strategies. Discuss tools like Google Analytics and how you've tracked KPIs such as ROAS, CAC, and CPA in previous roles.
✨Understand the Beauty Industry
Familiarise yourself with current trends in the beauty and personal care sector. Being able to speak knowledgeably about the industry will show your passion and understanding of the market, which is crucial for this role.
✨Prepare for Creative Collaboration
The role involves working closely with creative teams, so be ready to discuss how you've collaborated on ad creatives in the past. Share examples of successful campaigns that resulted from effective teamwork and creative input.
