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- Tasks: Manage and optimise paid media campaigns across various platforms to drive growth.
- Company: Join a leading beauty brand known for innovative skincare and haircare products.
- Benefits: Enjoy remote work, flexible hours, generous product allowance, and 25 days holiday.
- Why this job: Be part of a fast-paced team making an impact in digital marketing within the beauty industry.
- Qualifications: 2-3 years experience in paid media, preferably in beauty or personal care.
- Other info: Ideal for independent workers with a passion for performance-driven marketing.
The predicted salary is between 36000 - 54000 £ per year.
Location: Fully Remote (UK-based)
Salary: Circa £45,000 (DOE / Negotiable)
Industry: Beauty / Skincare / Haircare / Personal Care
About the Company: Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.
The Role: We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background. This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
- Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
- Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
- Use A/B testing and audience segmentation to refine campaign performance
- Monitor campaign analytics and report regularly on performance, insights, and opportunities
- Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
- Stay on top of digital trends, algorithm changes, and best practices in paid media
- Lead or manage third-party agencies where needed
Requirements:
- 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
- Proven success managing budgets and scaling paid media campaigns with measurable ROI
- Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
- Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
- Creative eye for performance marketing content and ability to collaborate on briefs
- Comfortable working independently in a fully remote environment
- Experience with performance tracking tools, UTM structures, and attribution modelling a plus
Benefits:
- Fully remote role with flexible working hours
- Generous product allowance and staff discount
- 25 days holiday + bank holidays
- Pension scheme
Digital Marketing Manager employer: LT Talent
Contact Detail:
LT Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the beauty and personal care sectors. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those who work in digital marketing. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific paid media campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, as this will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Stay updated on the latest features and changes in platforms like Meta Ads Manager, Google Ads, TikTok, and YouTube. Showing that you're proactive about learning and adapting to new tools will impress potential employers and highlight your commitment to performance-driven marketing.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid media channels like Meta, Google Ads, TikTok, and YouTube. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention any specific campaigns you've managed that relate to their products or target audience.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to drive campaign performance. Mention tools like Google Analytics and any experience with A/B testing or audience segmentation.
Highlight Remote Work Experience: Since this is a fully remote role, mention any previous remote work experience you have. Discuss how you manage your time effectively and stay motivated while working independently.
How to prepare for a job interview at LT Talent
✨Showcase Your Paid Media Expertise
Be prepared to discuss your hands-on experience with paid media campaigns. Highlight specific examples of successful campaigns you've managed, particularly on platforms like Meta, Google Ads, TikTok, and YouTube. This will demonstrate your capability to drive growth in a similar role.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with insights from your previous campaigns. Discuss how you used data to optimise performance, manage budgets, and achieve ROAS, CAC, and CPA goals. This will show that you're data-driven and results-oriented.
✨Familiarise Yourself with the Brand
Research the beauty brand thoroughly before the interview. Understand their products, target audience, and recent marketing initiatives. This knowledge will allow you to tailor your responses and show genuine interest in contributing to their success.
✨Prepare for Creative Collaboration
As the role involves working closely with creative teams, be ready to discuss your approach to collaborating on ad creatives. Share examples of how you've successfully briefed and tested different types of content, such as static ads, videos, or user-generated content.
