Regional Sales Manager (Food)
Regional Sales Manager (Food)

Regional Sales Manager (Food)

West Bromwich Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage key customer accounts and drive sales in the Northern UK ethnic channel.
  • Company: LT Foods is a global leader in quality food, known for innovation and trusted brands like Daawat.
  • Benefits: Enjoy a competitive salary, performance bonuses, car allowance, and generous holiday perks.
  • Why this job: Join a supportive team and grow your career in a thriving business with real impact.
  • Qualifications: Experience in FMCG or ethnic food sales, strong communication skills, and a full UK driving licence required.
  • Other info: This role involves extensive travel across the region to build relationships and drive growth.

The predicted salary is between 36000 - 60000 £ per year.

About LT Foods UK

LT Foods is a leading global food company known for quality, heritage, and innovation. In the UK, we serve diverse communities with our trusted brands such as Daawat. We’re proud to be expanding our reach in the ethnic channel and looking for driven individuals to grow with us.

Role Overview

We’re hiring Regional Sales Managers to support our expansion across the Northern UK ethnic channel. Reporting into the Head of Sales – Ethnic (North), this role is responsible for managing key customer accounts, identifying growth opportunities, and delivering volume, revenue, and distribution targets within the region.

Key Responsibilities

  • Manage and grow sales within assigned ethnic retail and wholesale accounts.
  • Build strong relationships with store owners, buyers, and distributors.
  • Execute sales plans and ensure in-store visibility and availability of products.
  • Monitor market trends and competitor activity across your territory.
  • Provide regular updates on performance, stock levels, and customer feedback.
  • Support trade marketing initiatives and promotional activity.
  • Ensure effective in-store execution and high standards of product representation.
  • Work collaboratively with internal teams including logistics and customer service.

Skills & Experience

  • Experience in a field sales role within the FMCG or ethnic food sector.
  • Solid knowledge of the Northern ethnic trade landscape.
  • Strong interpersonal, communication, and negotiation skills.
  • Self-motivated, target-driven, and comfortable working independently.
  • Full UK driving licence and willingness to travel extensively across the region.

What We Offer

  • Competitive salary and performance bonus
  • Car allowance and business mileage reimbursement
  • Supportive team environment
  • Opportunities for growth within a thriving business
  • Employee discounts and generous holiday allowance

Regional Sales Manager (Food) employer: LT Foods

LT Foods UK is an exceptional employer, offering a dynamic and supportive work environment that fosters growth and innovation in the food industry. With competitive salaries, performance bonuses, and generous employee benefits, including discounts and holiday allowances, we prioritise the well-being of our team. Our commitment to professional development and collaboration ensures that as a Regional Sales Manager, you will thrive while making a meaningful impact in the vibrant Northern UK ethnic market.
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Contact Detail:

LT Foods Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager (Food)

✨Tip Number 1

Familiarise yourself with the Northern UK ethnic food market. Understanding the key players, trends, and customer preferences will give you an edge in discussions and interviews.

✨Tip Number 2

Network with professionals in the FMCG and ethnic food sectors. Attend industry events or join relevant online groups to connect with potential colleagues and gain insights into the role.

✨Tip Number 3

Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've successfully managed accounts and driven growth in similar roles.

✨Tip Number 4

Showcase your interpersonal skills during the interview. Building strong relationships is key in this role, so demonstrate your ability to communicate effectively and negotiate with various stakeholders.

We think you need these skills to ace Regional Sales Manager (Food)

Field Sales Experience
Knowledge of FMCG Sector
Understanding of Ethnic Food Market
Customer Relationship Management
Negotiation Skills
Communication Skills
Self-Motivation
Target-Driven Mindset
Market Trend Analysis
Sales Planning and Execution
Team Collaboration
Problem-Solving Skills
Adaptability to Change
Full UK Driving Licence

Some tips for your application 🫡

Understand the Company: Familiarise yourself with LT Foods UK and their brands, especially Daawat. Understanding their values and market position will help you tailor your application to align with their goals.

Highlight Relevant Experience: Emphasise your experience in field sales, particularly within the FMCG or ethnic food sector. Use specific examples to demonstrate how you've successfully managed accounts and driven sales growth.

Showcase Your Skills: Clearly outline your interpersonal, communication, and negotiation skills. Provide examples of how you've built strong relationships with clients and executed successful sales plans.

Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. Make sure to address how you can contribute to the company's expansion in the Northern UK ethnic channel.

How to prepare for a job interview at LT Foods

✨Know Your Market

Familiarise yourself with the Northern UK ethnic trade landscape. Research key players, market trends, and consumer preferences in the region. This knowledge will help you demonstrate your understanding of the role and how you can contribute to the company's growth.

✨Showcase Your Sales Experience

Prepare specific examples from your previous field sales roles, particularly within the FMCG or ethnic food sector. Highlight your achievements in managing accounts, driving sales, and executing successful sales plans to illustrate your capability for this position.

✨Build Rapport

During the interview, focus on your interpersonal skills. Practice building rapport with the interviewer by being personable and engaging. This is crucial for a role that involves managing relationships with store owners and distributors.

✨Demonstrate Your Self-Motivation

As the role requires a self-motivated individual, be prepared to discuss how you manage your time and stay driven while working independently. Share strategies you've used to meet targets and overcome challenges in past roles.

Regional Sales Manager (Food)
LT Foods
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