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For Companies At a Glance
- Tasks: Lead ethnic channel sales and develop strategic customer relationships in Northern UK.
- Company: LT Foods UK is a global food leader with premium brands like Daawat, focusing on quality and sustainability.
- Benefits: Enjoy a competitive salary, car allowance, bonus, employee discounts, and generous holiday allowance.
- Why this job: Join a values-driven organisation and shape the commercial strategy while leading a high-performing team.
- Qualifications: Proven senior sales leadership experience in FMCG or ethnic grocery, with strong relationship-building skills.
- Other info: Willingness to travel frequently within the region is required.
The predicted salary is between 43200 - 72000 £ per year.
About LT Foods UK
LT Foods is a global food leader with a rich heritage and a presence in over 65 countries. In the UK, our premium brands such as Daawat serve a diverse and growing customer base. We take pride in our high-quality products and strong values, with a focus on innovation, sustainability, and customer service.
Role Overview
We are looking for an experienced Head of Sales – Ethnic (North) to lead our ethnic channel sales across Northern UK. This is a key leadership role, responsible for developing strategic customer relationships, driving growth, and leading a high-performing team of regional sales managers. You’ll play a pivotal role in shaping the regional commercial strategy, increasing market penetration, and ensuring operational excellence.
Key Responsibilities
- Develop and deliver a robust sales strategy for the ethnic channel in the North.
- Lead and support a team of Regional Sales Managers, ensuring performance targets are met.
- Build and manage senior relationships with key retail and wholesale partners.
- Identify market opportunities and develop initiatives to increase brand visibility and sales.
- Monitor sales performance and provide accurate forecasting and reporting.
- Work closely with Marketing, Supply Chain, and Finance teams to ensure commercial alignment.
- Stay abreast of competitor activity and market trends to inform decision-making.
- Ensure compliance with all commercial policies and procedures.
Skills & Experience
- Proven experience in a senior sales leadership role within the FMCG or ethnic grocery sector.
- Strong understanding of the UK ethnic trade landscape, particularly in the North.
- Demonstrable success in leading and developing sales teams.
- Excellent relationship-building, negotiation, and communication skills.
- Commercially astute with a strong analytical mindset.
- Willingness to travel frequently within the region.
What We Offer
- Leadership role in a growing and values-driven organisation
- Competitive salary, car allowance, and bonus
- Strong career development opportunities
- Employee discounts and generous holiday allowance
Head of Sales (North) (West Midlands) employer: LT Foods
Contact Detail:
LT Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales (North) (West Midlands)
✨Tip Number 1
Network within the FMCG and ethnic grocery sectors. Attend industry events, trade shows, and local business meet-ups in the North to connect with potential partners and gain insights into market trends.
✨Tip Number 2
Research LT Foods UK and their brands thoroughly. Understand their product offerings, values, and recent initiatives to demonstrate your knowledge and passion for the company during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and past successes in developing sales teams. Be ready to share specific examples of how you've driven growth and built relationships in previous roles.
✨Tip Number 4
Stay updated on the latest trends in the ethnic grocery market. Familiarise yourself with key competitors and their strategies to showcase your analytical mindset and commercial awareness during discussions.
We think you need these skills to ace Head of Sales (North) (West Midlands)
Some tips for your application 🫡
Understand the Company: Familiarise yourself with LT Foods UK and their brands, especially Daawat. Highlight your understanding of their values, focus on innovation, and commitment to sustainability in your application.
Tailor Your CV: Ensure your CV reflects your experience in senior sales leadership roles, particularly within the FMCG or ethnic grocery sector. Emphasise your achievements in developing sales strategies and leading teams.
Craft a Compelling Cover Letter: Write a cover letter that outlines your vision for the Head of Sales role. Discuss how your skills align with the responsibilities listed, such as building relationships with retail partners and driving growth in the ethnic channel.
Showcase Relevant Skills: In your application, highlight your relationship-building, negotiation, and analytical skills. Provide specific examples of how you've successfully led teams and increased market penetration in previous roles.
How to prepare for a job interview at LT Foods
✨Research LT Foods UK
Before the interview, make sure to thoroughly research LT Foods UK and its brands, especially Daawat. Understanding their market position, values, and recent developments will help you demonstrate your genuine interest in the company and align your answers with their goals.
✨Showcase Your Leadership Experience
As a Head of Sales, you'll need to lead a team effectively. Prepare examples from your past experiences where you've successfully led sales teams, met performance targets, and developed strategic relationships. Highlight your ability to motivate and support your team.
✨Understand the Ethnic Grocery Sector
Familiarise yourself with the UK ethnic trade landscape, particularly in the North. Be ready to discuss market trends, competitor activities, and potential opportunities for growth. This knowledge will show that you're well-prepared and can contribute to the company's commercial strategy.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's future plans, challenges in the ethnic channel, and how they measure success. This not only shows your interest but also helps you assess if the role aligns with your career goals.
