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For Companies At a Glance
- Tasks: Lead and grow B2B sales in the food sector, managing key relationships and driving strategic partnerships.
- Company: LT Foods connects cultures through food, trusted globally with brands like Daawat and Royal.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to shape our commercial strategy.
- Why this job: Join a fast-paced, inclusive culture with a focus on growth and global impact.
- Qualifications: Proven B2B food sales experience, strong negotiation skills, and a passion for food storytelling.
- Other info: Opportunity to represent LT Foods at key trade events and industry expos.
The predicted salary is between 43200 - 72000 £ per year.
About LT Foods
At LT Foods, we don’t just move products — we move cultures, stories, and traditions through food. With a legacy built on quality, integrity, and global reach, our brands like Daawat and Royal are trusted by millions across over 80 countries. As we expand our B2B presence across Europe and the UK, we are looking for a seasoned, strategic, and commercially minded Head of B2B Sales to lead this exciting chapter.
The Role
This role will lead and grow our B2B foods division, managing and expanding key relationships across wholesale, foodservice, ethnic trade, manufacturing, and distribution partners. You'll drive strategic partnerships, increase market penetration, and unlock new revenue streams across core product lines — from rice to value-added foods and ingredients.
Key Responsibilities
- Develop and execute a B2B sales strategy aligned with LT Foods’ commercial goals.
- Manage and grow key accounts, including food manufacturers, wholesalers, and foodservice distributors.
- Identify and unlock new business opportunities across UK and European markets.
- Lead contract negotiations, pricing strategies, and long-term partnerships.
- Build a high-performing B2B team, nurturing a culture of accountability and growth.
- Collaborate cross-functionally with marketing, supply chain, and product teams to ensure commercial success.
- Provide regular performance reporting and sales forecasts to senior leadership.
- Represent LT Foods at key trade events and industry expos.
About You
- Proven track record in B2B food sales (FMCG, ingredients, foodservice or ethnic trade).
- Strong commercial acumen and strategic thinking.
- Excellent relationship-builder with strong negotiation and influencing skills.
- Experience leading teams and managing complex accounts.
- Entrepreneurial mindset with a passion for food and brand storytelling.
Why Join LT Foods?
- Be part of a global business with strong values and deep heritage.
- Join a company with an ambitious growth journey in the UK and Europe.
- Competitive salary, bonus, and long-term opportunity to shape the commercial strategy.
- Work in a fast-moving, inclusive, and purpose-led culture.
Locations
Head of B2B Sales (Food) employer: LT Foods
Contact Detail:
LT Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of B2B Sales (Food)
✨Tip Number 1
Familiarise yourself with LT Foods' brands and their unique selling points. Understanding the stories behind Daawat and Royal will help you connect with potential clients and demonstrate your passion for the products during interviews.
✨Tip Number 2
Network within the B2B food sales industry, especially focusing on FMCG and ethnic trade sectors. Attend relevant trade events and expos where LT Foods might be present to make connections and learn more about their market strategies.
✨Tip Number 3
Prepare to discuss your previous successes in managing key accounts and driving sales growth. Be ready to share specific examples of how you've unlocked new business opportunities and built strategic partnerships in your past roles.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed high-performing teams in the past. Highlight your approach to nurturing a culture of accountability and growth, as this aligns with LT Foods' values.
We think you need these skills to ace Head of B2B Sales (Food)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B food sales, particularly in FMCG, ingredients, or foodservice. Use specific examples that demonstrate your commercial acumen and strategic thinking.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and brand storytelling. Explain how your background aligns with LT Foods' mission and values, and detail your approach to building relationships and driving sales.
Highlight Key Achievements: In your application, emphasise your proven track record in managing key accounts and leading teams. Include metrics or outcomes from previous roles that illustrate your success in growing B2B sales.
Showcase Your Strategic Vision: Demonstrate your understanding of the B2B landscape in the UK and Europe. Discuss potential business opportunities you see for LT Foods and how you would approach developing a sales strategy to capitalise on them.
How to prepare for a job interview at LT Foods
✨Showcase Your B2B Sales Experience
Make sure to highlight your proven track record in B2B food sales during the interview. Discuss specific examples of how you've successfully managed key accounts and driven revenue growth, particularly in FMCG or foodservice sectors.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and executing a B2B sales strategy. Be ready to share insights on how you align sales goals with broader commercial objectives, and provide examples of past strategies that have worked well.
✨Emphasise Relationship-Building Skills
Since this role involves managing and expanding key relationships, be sure to convey your relationship-building skills. Share stories that illustrate your ability to negotiate effectively and influence stakeholders across various levels.
✨Show Passion for Food and Brand Storytelling
LT Foods values a passion for food and storytelling. Prepare to express your enthusiasm for the industry and how you can contribute to the brand's narrative. Discuss any relevant experiences that showcase your entrepreneurial mindset and connection to food culture.
