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For Companies At a Glance
- Tasks: Create and execute engaging email marketing campaigns to boost customer engagement.
- Company: Join LSL Property Services, a leading provider for estate agencies and mortgage intermediaries in the UK.
- Benefits: Enjoy 25 days holiday, a competitive salary, and a collaborative team culture.
- Why this job: Be part of a dynamic team, enhancing your digital marketing skills while making a real impact.
- Qualifications: Passion for digital marketing, strong writing skills, and experience with email marketing best practices required.
- Other info: Office-based role in York, with opportunities for career growth and development.
The predicted salary is between 18400 - 32200 £ per year.
Overview
UK-York LSLEstate Agency Franchising is looking for a talented and enthusiastic E-Marketing Executive to support our E-Marketing Manager in delivering compelling, high-performing email marketing campaigns across the full customer journey. The role is offered on a full time permanent contract on a Hybrid basis from our York based office.
This is a fantastic opportunity for someone passionate about email and digital marketing to develop campaigns that drive acquisition, conversion and retention, while working with two well-established property brands. You’ll play a key role in planning, writing, building and evaluating email marketing campaigns that align with Your Move and Reeds Rains brand strategies and wider business objectives. Working closely with our Brand Marketing and Website teams, you’ll help ensure the right message reaches the right audience at the right time.
Responsibilities
- Support the E-Marketing Manager in delivering email campaigns across the customer journey
- Create engaging, on-brand email content for Your Move and Reeds Rains
- Work with Brand Marketing and Website teams to develop and launch campaigns
- Tailor communications to reflect the differences between both brands
- Identify and develop new customer touchpoints and email campaigns
- Write, proofread and deliver email campaigns to agreed deadlines
- Manage customer databases and support campaign execution
- Track and evaluate campaign performance, recommending improvements
- Ensure all email activity complies with data protection and financial services regulations
- Support the management of customer enquiry inboxes
Essential skills & experience
- Excellent written communication and copywriting skills
- Strong attention to detail and proofreading ability
- Experience using email service providers (ESPs)
- Understanding of email marketing best practice and database management
- Ability to analyse campaign performance and interpret data
- Good general PC and IT skills
Desirable skills & experience
- Experience with Adobe Photoshop and/or Illustrator
- Basic understanding of HTML
- Experience using analytics tools
- Design skills (advantageous but not essential)
- Some experience working in digital marketing is essential, ideally within a consumer-focused business
- A good understanding of direct and online marketing principles
Why join LSLEstate Agency Franchising?
You’ll be part of a collaborative marketing team supporting our Estate Agency Franchise network across multiple well-known brands, with opportunities to gain hands-on experience delivering high-impact email and digital campaigns and develop your skills across customer journey, data, analytics and performance marketing.
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E-Marketing Executive employer: LSL Property Services plc
Contact Detail:
LSL Property Services plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and best practices. This will not only help you in interviews but also show your passion for the role and your commitment to staying updated in the fast-paced digital marketing landscape.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience with email campaigns. Engaging with others can provide valuable insights and may even lead to referrals or recommendations for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful email campaigns you've worked on in the past. Highlight your role in these projects, the strategies you implemented, and the results achieved to demonstrate your capability and impact.
✨Tip Number 4
Showcase your technical skills by being ready to discuss tools and software you’ve used, such as Adobe Photoshop or email service providers. Being able to articulate your proficiency in these areas will set you apart from other candidates.
We think you need these skills to ace E-Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and email campaigns. Use keywords from the job description to demonstrate your fit for the E-Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of email marketing best practices. Mention specific examples of past campaigns you've worked on and their outcomes.
Showcase Technical Skills: In your application, emphasise your technical skills such as copywriting, design software proficiency, and understanding of HTML. Provide examples of how you've used these skills in previous roles.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any experiences where you successfully collaborated with others. This could include projects where you worked with marketing or website teams to achieve common goals.
How to prepare for a job interview at LSL Property Services plc
✨Showcase Your Email Marketing Knowledge
Be prepared to discuss your understanding of email marketing best practices. Highlight any previous campaigns you've worked on, focusing on how you measured success and improved engagement rates.
✨Demonstrate Your Copywriting Skills
Since the role requires excellent writing skills, consider bringing examples of your previous work. Be ready to discuss your approach to crafting compelling email content that resonates with the target audience.
✨Familiarise Yourself with Their Brands
Research the Your Move and Reeds Rains brands before the interview. Understanding their brand strategies will help you articulate how you can contribute to their marketing efforts effectively.
✨Prepare for Technical Questions
Expect questions about your technical skills, especially regarding database management and analytical tools. Brush up on your knowledge of HTML and any relevant software you’ve used in past roles.
