Senior Specialist, Marketing, Data & Feeds

This role sits within LSEG’s Business Marketing team and supports the Data & Feeds proposition within the Data & Analytics division. Business Marketing partners closely with Product and Sales to drive commercial outcomes through insight-led and creative marketing.

We are looking for a Senior Specialist to lead content strategy and execution for the Real-Time & Quantitative Data business. You will bring our narratives and messaging to life through compelling, customer-centric content that helps financial institutions and technology buyers understand our expertise and capabilities. Reporting to the Marketing Director for Data & Feeds and working closely with a Senior Manager in the team, you will be the trusted owner of content across the business. You will ensure content plans are tightly aligned to the overall marketing strategy and deliver high-impact content that performs across all stages of the marketing funnel.

Role Responsibilities & Key Accountabilities

• Content Strategy & Planning: Develop and implement a strategic content marketing plan aligned to product marketing and go-to-market priorities, supporting commercial objectives across the full marketing funnel.
• Content Calendar: Build and be responsible for the editorial and content calendar, ensuring content is prioritised, quality-controlled, delivered on time, and adaptable to changing business needs.
• Opportunity Identification: Use customer insight, market trends and competitor analysis to identify content opportunities, gaps and differentiation.
• Content Development & Execution: Produce and be responsible for high-quality B2B content across formats including blogs, whitepapers, reports, fact sheets, social assets and infographics.
• Collaboration: Partner closely with product to ensure content is accurate, compelling and customer-centric.
• GTM Messaging: Support product launches and enhancements with clear, effective messaging and content aligned to GTM plans.
• Teamwork & Creative Leadership: Act as the central point of coordination across internal partners such as our content studio and external agencies to deliver impactful content.
• Innovation: Explore new insights, formats and creative approaches, bringing “art of the possible” thinking to content execution.
• Distribution & Engagement: Collaborate with activation and channel teams to optimise distribution and drive meaningful engagement.
• Performance, Optimisation & Governance: Apply analytical rigour to content performance, using data, SEO guidelines and insight to optimise efficiency and advise future planning.
• Content Value: Improve content value through refresh, reuse and re-purposing across formats and channels.
• Governance: Maintain strong governance across brand, visual and verbal identity, compliance and content accuracy.
• Budget & Feedback: Handle content budgets and feedback loops to continuously improve quality, efficiency and impact.
• Innovation & Efficiency: Leverage AI-enabled tools and ways of working to improve content quality, speed to market and operational efficiency.

Qualifications & Experience

• Content Marketing Expertise: B2B content marketing experience, ideally within data, technology or financial services.
• Narrative Translation: Ability to translate sophisticated, technical or quantitative concepts into clear, accessible narratives.
• Writing & Planning: Strong writing, editing and content planning skills, with high standards of accuracy.
• Collaboration: Confident working with designers, writers, agencies and technical SMEs.
• SEO: Understanding of SEO and digital content optimisation.
• Partnership & Collaboration: Experience working in a global, matrixed environment.
• Stakeholder & Project Management: Strong stakeholder and project management skills; comfortable gathering inputs and driving alignment.
• Technical & Analytical Skills: Experience with marketing planning, design, analytics and AI tools (e.g., Workfront, Tableau, Adobe).
• Data-driven Approach: Ability to measure content effectiveness.

Personal Attributes: Curious, proactive and adaptable. Strong interpersonal skills and ability to handle multiple priorities. Open to feedback and committed to continuous development. Growth and entrepreneurial mindset.

Career Stage Senior Associate London Stock Exchange Group (LSEG) Information Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we’d love to hear from you. LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions. Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering. LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.