At a Glance
- Tasks: Lead innovative marketing strategies to boost brand awareness and drive sales in Northern Europe.
- Company: Join LSEG, a global leader in financial markets with a commitment to diversity and growth.
- Benefits: Enjoy healthcare, retirement planning, paid volunteering days, and wellbeing initiatives.
- Other info: Collaborative culture that values individuality and encourages new ideas.
- Why this job: Make a real impact in a dynamic environment while developing your marketing expertise.
- Qualifications: 10+ years of marketing experience and strong leadership skills required.
The predicted salary is between 66150 - 80850 £ per year.
About Us
LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs.
Our People
People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference.
Purpose of the role
The Senior Marketing Manager for Northern Europe is responsible for developing and managing a comprehensive marketing program to support sales and retention objectives. The Senior Marketing Manager for these markets will work closely with Sales and Account Management and global Communications & Marketing teams to deliver global marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.
Key responsibilities of the role include:
- Bring the brand to life. Determine how to activate the LSEG brand and its solutions in the most impactful way in market, infusing the brand and values into every marketing initiative.
- Translate global campaigns into localised market opportunity. Ensure global marketing programs are activated in the most effective and efficient way in market, tailoring messaging, content and channel strategy as necessary to accommodate local needs.
- Manage all components of the market activation plan. Partner with sales, business development and marketing colleagues to design, build, activate and measure customer-centric marketing programs to support regional growth and retention objectives.
- Keep the focus on the customer. Utilise the full marketing mix to plan and execute demand generation tactics that drive awareness, interest, consideration and ultimately purchase of LSEG products.
- Drive results in a team environment. Leverage effective partnerships with cross-functional teams to deliver high quality marketing programs.
- Run the business as if it’s your own. Effectively maximise ROI of marketing tactics by regularly reporting on the success of activities, and using data to make decisions.
- Become an expert. Maintain a strong understanding of the industry, market dynamics, customer challenges and LSEG businesses and products.
- Leadership skills. Strong leader who effectively manages teams to deliver integrated local marketing plans that drive brand impact and revenue growth.
What You'll Bring
- 10+ years of marketing experience, combining strategic vision with a track record of delivering commercial outcomes.
- Experience collaborating across a matrixed B2B organisation is preferred, and knowledge of financial markets would be beneficial.
- Undergraduate degree in marketing or related field.
- Proven experience working with sales teams and supporting programs to drive brand awareness and sales.
- Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements.
- Ability to consistently produce results on time and within budget.
- Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.
- Exceptional leadership, management, interpersonal, negotiation and thought leadership skills.
- Hands-on, gets-things-done approach.
- Practical experience implementing AI within marketing planning and execution and delivering measurable results.
- Fluency in English a must. Fluency in another language of the region is a plus.
Benefits
- Healthcare
- Retirement planning
- Paid volunteering days
- Wellbeing initiatives
Senior Manager, Field Marketing in London employer: LSEG
LSEG is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about AI and technology. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and collaboration on cutting-edge projects in a hybrid work environment. Join us in London to be part of a forward-thinking team that values creativity and technical expertise, making a meaningful impact in the world of finance and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Field Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LSEG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LSEG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LSEG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LSEG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Field Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LSEG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LSEG:Show us that you’ve done your homework! In your application, briefly mention what you admire about LSEG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LSEG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LSEG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LSEG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
