At a Glance
- Tasks: Lead LSEG's brand strategy and enterprise positioning to drive business growth.
- Company: Join a global leader in financial markets with a commitment to innovation and excellence.
- Benefits: Enjoy tailored benefits, healthcare, retirement planning, and paid volunteering days.
- Other info: Be part of a diverse team dedicated to sustainability and community support.
- Why this job: Shape the future of a leading brand while making a real impact in the financial sector.
- Qualifications: Expertise in brand strategy, strong leadership, and excellent communication skills.
The predicted salary is between 113400 - 138600 £ per year.
About Us
LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity. LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific.
Our People
People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike.
Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential. As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.
With capabilities in data, indices and analytics, capital formation, trade execution, clearing and risk management, we operate at the heart of the world’s financial ecosystem and enable the sustainable growth and stability of our customers and their communities. Together, our five business divisions – Data & Analytics, FTSE Russell, Risk Intelligence, Capital Markets and Post Trade – offer customers seamless access to global financial markets, across the trading lifecycle.
Purpose of the role
Reporting to the Group Director – Brand and Regional Marketing, this is a senior leadership role responsible for defining how LSEG is positioned as an enterprise brand. You will lead the development of a clear, differentiated market narrative that simplifies our proposition, strengthens our brand architecture, and ensures a consistent story across customers, partners and employees. You will oversee both the current Brand Strategy and Strategic Initiatives Marketing teams, bringing together enterprise positioning, messaging, and strategic marketing into a single, coordinated function. Working closely with senior leaders across the Group, you will ensure the Make More Possible platform and LSEG's strategic industry themes evolve together to create a coherent, scalable market proposition that supports business growth.
What You'll Be Doing
- Defining and delivering LSEG's enterprise brand strategy, ensuring alignment with the Group strategy and commercial priorities.
- Owning the enterprise positioning of LSEG, developing a clear, differentiated market narrative that simplifies how the organisation is understood by customers and stakeholders.
- Leading the Brand Strategy and Strategic Initiatives Marketing teams, creating close alignment between brand, messaging, positioning and strategic marketing.
- Developing and maintaining LSEG's enterprise messaging architecture, ensuring consistency across all audiences, channels and business areas.
- Defining, evolving and governing LSEG's strategic industry themes (currently including Sustainable Finance & Investment (SFI), AI, Private Markets and Digitalisation), ensuring they remain aligned to changing business priorities.
- Bringing the enterprise story to life through the Make More Possible platform, ensuring strategic themes reinforce the overall LSEG brand rather than compete with it.
- Simplifying and evolving LSEG's brand architecture to improve customer understanding, reduce complexity and support future growth.
- Delivering and overseeing LSEG's global brand strategy and amplification, partnering with teams across Corporate Affairs & Marketing to strengthen brand awareness, familiarity, and differentiation across markets.
- Embedding AI tools and capabilities into brand and marketing workflows to improve efficiency, consistency, quality, and effectiveness.
- Working closely with senior stakeholders across the organisation to align brand investment with commercial, customer and corporate priorities.
- Leading and developing high-performing teams while embedding modern ways of working and AI-enabled capabilities.
What We're Looking For
- Enterprise brand strategy and positioning expertise.
- Strong creative and strategic thinking with a customer-centric mindset and focus on business impact.
- Experience shaping brand strategy for complex global organisations.
- Strong stakeholder management and leadership skills.
- Excellent communicator, capable of building credibility and driving alignment across senior leadership.
- Curiosity and enthusiasm for AI and innovation.
Career Stage: Director
Join us and be part of a team that values innovation, quality, and continuous improvement. LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law.
We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering. LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
Director, Brand Strategy & Enterprise Positioning employer: LSEG
LSEG is an exceptional employer that fosters a culture of integrity, partnership, and excellence, making it an ideal place for professionals seeking to make a meaningful impact in technology procurement. With a focus on employee growth, you will have the opportunity to lead high-value negotiations and develop a talented team while working in a dynamic environment in London, where innovation and continuous improvement are at the forefront. Join us to shape the future of Corporate Engineering technology and enjoy the benefits of a supportive workplace that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Strategy & Enterprise Positioning
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LSEG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LSEG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LSEG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LSEG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Brand Strategy & Enterprise Positioning
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LSEG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LSEG:Show us that you’ve done your homework! In your application, briefly mention what you admire about LSEG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LSEG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LSEG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LSEG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
