Head of Digital Marketing & Performance

Role Purpose: The Head of Digital Marketing will oversee CRM, email marketing and automation; SEO and performance marketing; and analytics commercial teams; business and sector teams.

Technical / Professional Qualifications / Requirements:

• 10 years+ experience leading digital marketing at a senior level, including accountability for strategy, budget and team performance, ideally within a complex global or matrixed organisation.
• Deep, hands-on understanding of enterprise web management, including content management systems at scale – experience with Optimizely (or a comparable enterprise CMS/DXP) and its adjacent and connecting technologies is essential.
• Strong technical command across CRM, email marketing and automation, SEO and paid performance marketing, and digital analytics, with the credibility to direct and challenge specialist managers in each area.
• Proven success building and leading teams that include other managers, with the ability to set direction, develop talent and hold a leadership team accountable for delivery.
• A strong performance and analytics orientation, with a track record of setting measurement frameworks, interpreting data and using insight to drive commercial outcomes and continuous improvement.
• The judgement and gravitas to operate independently and make high-stakes decisions on strategy, technology and investment with minimal oversight.
• Excellent communication and stakeholder management skills, with the ability to influence and align global and local marketing, commercial and business stakeholders at senior levels.
• Experience in a B2B, professional services or assurance/certification environment, marketing complex services to global audiences.
• Experience establishing or running a shared services or centralised delivery model supporting multiple teams or markets.
• Degree-level education in marketing, business or a related field, or equivalent professional experience.
• Familiarity with leading analytics, tag management and data visualisation tools (e.g., GA4, Google Tag Manager, Looker Studio, Power BI).
• Experience working in an agile environment and managing external agencies, vendors and technology partners.