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- Tasks: Manage digital marketing tech and automation to boost sales and demand generation.
- Company: Join a dynamic team in Edinburgh focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options, training opportunities, and a collaborative culture.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact.
- Qualifications: Degree in marketing or related field; experience with digital tools and strategies required.
- Other info: EU work permit needed; ideal for proactive individuals who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
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Digital Marketing Systems Specialist, Edinburgh
Client: LRQA
Location: Edinburgh, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 18eeb0450fba
Job Views: 9
Posted: 12.08.2025
Job Description:
Role Purpose
The Digital Marketing Systems Specialist is responsible for:
- Developing, implementing, and managing digital marketing technology and automation strategies to increase demand generation and sales growth.
- Collaborating with marketing, sales, IT, and data teams on projects, vendor selection, and solution implementation.
- Providing recommendations, reports, and presentations to inform technology decisions.
- Delivering improvements to digital marketing systems, managing platforms, workflows, and user support.
Key Responsibilities
- Supporting the Marketing Technology Manager in aligning IT and marketing, system upgrades, and issue resolution, especially related to marketing automation and CRM.
- Serving as a subject matter expert in Dynamics – Customer Insights Journeys, Google Tag Manager, and Google Analytics, supporting training and best practices.
- Supporting the implementation and optimization of AI-powered marketing automation, customer journeys, and campaign management, including A/B testing frameworks.
- Documenting processes, troubleshooting issues, and supporting website maintenance and microsite development.
- Monitoring data quality and compliance within Dynamics CRM, ensuring data accuracy and GDPR compliance.
- Supporting platform implementation, integration, and optimization to enhance efficiency and personalization.
- Improving marketing ROI through website, CRM, and automation enhancements, establishing frameworks for global and regional teams.
- Collaborating with teams and agencies to deliver digital marketing channels effectively.
- Researching industry trends and exploring new digital marketing channels and technologies.
- Facilitating training for digital marketing teams and managing budgets, scope, and contracts with agencies.
Technical / Professional Qualifications / Requirements
- Degree in marketing or related field with hands-on experience in digital marketing, website management, and automation.
- Knowledge of Dynamics, Optimizely Web CMS, AI, Google Analytics, Google Tag Manager, SEO, and similar systems.
- Experience in setting up personalization and A/B testing campaigns.
- Strong communication skills in English.
- Experience in digital marketing strategy, lead generation, and sales support.
- Budget management and contract negotiation experience.
- Familiarity with Demandbase, Microsoft Dynamics, Drift, or similar platforms.
- Organized, proactive, and able to handle multiple tasks under deadlines.
- Practical knowledge of HTML, Javascript, and CSS is preferred.
- Ability to analyze results, prepare reports, and recommend improvements.
- Passion for marketing innovation and emerging technologies.
- Result-oriented, flexible, and a team player with a positive attitude.
- Strong documentation and training skills.
- Understanding of GDPR and marketing consent management.
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Digital Marketing Systems Specialist employer: LRQA
Contact Detail:
LRQA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Systems Specialist
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Dynamics CRM, Google Analytics, and Google Tag Manager. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work with marketing automation and CRM systems. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and technologies.
✨Tip Number 3
Prepare to discuss your previous experiences with A/B testing and personalisation campaigns. Be ready to share specific examples of how you've improved marketing ROI through these strategies, as this will demonstrate your practical knowledge and results-oriented mindset.
✨Tip Number 4
Stay updated on GDPR compliance and data quality management, as these are crucial for the role. Consider reading up on best practices and recent changes in regulations to show your commitment to maintaining data integrity in digital marketing.
We think you need these skills to ace Digital Marketing Systems Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, automation, and CRM systems. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the technologies mentioned in the job description. Mention specific experiences that align with the responsibilities outlined.
Showcase Technical Skills: Emphasise your technical skills related to Dynamics, Google Analytics, and other relevant tools. Provide examples of how you've used these technologies to drive results in previous roles.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of past collaborations with marketing, sales, or IT teams. This will show your ability to work effectively in a team environment.
How to prepare for a job interview at LRQA
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with digital marketing tools like Dynamics, Google Analytics, and Google Tag Manager. Be prepared to discuss specific projects where you implemented these technologies and the impact they had on demand generation.
✨Demonstrate Collaboration Experience
Since the role involves working closely with various teams, share examples of how you've successfully collaborated with marketing, sales, and IT departments in previous roles. This will show your ability to work in a team-oriented environment.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills, especially related to marketing automation and CRM issues. Think of scenarios where you had to troubleshoot or improve a system and be ready to explain your thought process.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing and be ready to discuss how emerging technologies can enhance marketing strategies. Showing your passion for innovation will resonate well with the interviewers.
