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- Tasks: Manage digital marketing tech and automation to boost sales and demand.
- Company: Join LRQA, a leader in digital marketing solutions based in Birmingham.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing innovation and collaborate with diverse teams.
- Qualifications: Degree in marketing or related field; hands-on experience required.
- Other info: Must have knowledge of AI, Google Analytics, and GDPR compliance.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Digital Marketing Systems Specialist role at LRQA
The Digital Marketing Systems Specialist is an experienced individual who will be responsible for:
Responsibilities
- Helping to develop, implement and manage digital marketing technology and marketing automation strategies that align with business objectives and help increase demand generation and drive sales growth
- Collaborating with marketing and sales, information technology and data teams to carry out marketing technology impacted projects, select tech vendors and implement solutions
- Providing recommendations, assisting with creating reports and presenting to the wider digital marketing team to inform technology decision making
- Delivering hands-on, tangible improvements to digital marketing systems, manging technology platforms, workflows and user support
Qualifications
- Degree level education in a marketing discipline with at least 4-5 years of hands-on B2B digital marketing, website and marketing automation technology coordination and execution experience or equivalent years’ experience in a similar B2B digital marketing role.
- Strong working knowledge and hands-on experience of applicable IT and digital technologies, including Dynamics 365 – Customer Insights Journeys, Optimizely Web CMS, AI, Google Analytics, ZoomInfo, SEMRush, Google Analytics, Google Tag Manager and SEO and/or similar marketing and sales systems required.
- Proficiency in setting up personalisation and AB testing campaigns through Dynamics Customer Insights Journeys or similar email marketing automation platform
- Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English.
- Experience in developing and delivering digital marketing strategy and channel execution to increase lead generation and support sales growth.
- Strong experience with digital marketing budget management, contract negotiations and scope of work/requirements gathering required.
- Experience with Demandbase, Microsoft Dynamics, Drift or similar platforms preferred.
- Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines.
- A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills.
- Ability to plan and prioritise workload to deliverresults effectively and efficiently, independently and as part of a global team.
- Practical knowledge of applying HTML, Javascript and CSS through email marketing, marketing automation and Google Tag Manager preferred
- Experience analysing digital marketing results, data, preparing reports and making recommendations for digital marketing improvements.
- Passion for marketing innovation and emerging tech (AI, personalisation etc)
- Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude.
- Strong documentation and training skills to support internal technology adoption and best practices
- Understanding of GDPR and managing marketing consent to meet legal requirements
Pre-Employment Checks
Pre-employment checks will be conducted as required by local law, including right to work, identification, verification of employment history, education, and criminal records where permitted by local law. All checks will be conducted in accordance with applicable privacy and data protection regulations. We will involve the third party supplier to run the background checks as needed and your data will be retained for a period as needed for the recruitment purpose. To the extent permitted by local law, your data may be stored outside of your employment country dependent on our operation structure. Your application for this role will constitute your consent to this paragraph.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing and Sales
Industries
International Trade and Development
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Digital Marketing Systems Specialist employer: LRQA
Contact Detail:
LRQA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Systems Specialist
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, such as Dynamics, Google Tag Manager, and Google Analytics. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work with AI and automation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can help you stand out as a knowledgeable candidate.
✨Tip Number 3
Prepare to discuss your previous experiences with digital marketing strategies and how you've used data to drive decisions. Be ready to share specific examples of successful campaigns or projects you've managed, as this will demonstrate your practical knowledge and problem-solving skills.
✨Tip Number 4
Stay updated on GDPR regulations and marketing consent management, as these are crucial for the role. Being able to articulate your understanding of compliance issues will show that you're not only technically skilled but also aware of the legal aspects of digital marketing.
We think you need these skills to ace Digital Marketing Systems Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing technology and automation. Emphasise your familiarity with tools like Dynamics, Google Analytics, and any other systems mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing and how your skills align with the role. Mention specific projects or experiences that demonstrate your expertise in managing digital marketing systems.
Showcase Technical Skills: Since the role requires knowledge of HTML, Javascript, and CSS, consider including a section in your CV that lists these technical skills. Provide examples of how you've used them in past roles to enhance digital marketing efforts.
Highlight Collaboration Experience: The position involves working with various teams. Include examples in your application that showcase your ability to collaborate effectively with marketing, sales, and IT teams on projects and solutions.
How to prepare for a job interview at LRQA
✨Showcase Your Technical Skills
Make sure to highlight your experience with tools like Dynamics, Google Analytics, and AI-powered marketing automation during the interview. Be prepared to discuss specific projects where you successfully implemented these technologies.
✨Demonstrate Collaboration Experience
Since the role involves working closely with various teams, share examples of how you've collaborated with marketing, sales, and IT in past roles. This will show your ability to work effectively in a team environment.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to digital marketing systems. Think about scenarios involving data quality issues or platform integration and prepare your responses in advance.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing technology and be ready to discuss them. Showing your interest in emerging tech like AI and personalization can set you apart from other candidates.
