Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage digital marketing tech and automation to boost sales and demand.
- Company: Join LRQA, a leader in digital marketing solutions based in Birmingham.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing innovation and collaborate with diverse teams.
- Qualifications: Degree in marketing or related field; hands-on experience required.
- Other info: Must have knowledge of AI, Google Analytics, and GDPR compliance.
The predicted salary is between 36000 - 60000 £ per year.
Social network you want to login/join with:
Digital Marketing Systems Specialist, Birmingham
Client: LRQA
Location: Birmingham, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 82d72c51e2c1
Job Views: 11
Posted: 12.08.2025
Job Description:
Role Purpose
The Digital Marketing Systems Specialist is an experienced individual responsible for:
- Developing, implementing, and managing digital marketing technology and automation strategies to increase demand and drive sales.
- Collaborating with marketing, sales, IT, and data teams on projects, vendor selection, and solution implementation.
- Providing recommendations, reports, and presentations to inform technology decisions.
- Delivering improvements to digital marketing systems, managing platforms, workflows, and support.
Key Responsibilities
- Supporting the Marketing Technology Manager in aligning IT and marketing, system upgrades, and issue resolution.
- Serving as a subject matter expert in Dynamics – Customer Insights Journeys, Google Tag Manager, and Analytics.
- Supporting the implementation of AI-powered marketing automation, customer journeys, and campaign management.
- Documenting processes, troubleshooting, and supporting website and microsite development.
- Monitoring data quality and compliance within Dynamics CRM.
- Supporting platform integration, optimization, and ROI improvements.
- Collaborating with teams and agencies to ensure effective digital marketing delivery.
- Researching industry benchmarks and exploring new digital marketing channels and technologies.
- Facilitating training and managing budgets and contracts with agencies.
Technical / Professional Qualifications / Requirements
- Degree in marketing or related field with relevant hands-on experience.
- Knowledge of Dynamics, Optimizely, AI, Google Analytics, SEMRush, SEO, and similar systems.
- Experience with personalization and A/B testing campaigns.
- Strong communication skills in English.
- Experience in digital marketing strategy, budget management, and platform familiarity.
- Practical knowledge of HTML, Javascript, CSS, and Google Tag Manager is preferred.
- Ability to analyze results, prepare reports, and recommend improvements.
- Interest in emerging tech like AI and personalization.
- Proactive, organized, and able to work independently and in teams.
- Understanding of GDPR and marketing consent management.
#J-18808-Ljbffr
Digital Marketing Systems Specialist employer: LRQA
Contact Detail:
LRQA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Systems Specialist
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, such as Dynamics, Google Tag Manager, and Google Analytics. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work with AI and automation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can help you stand out as a knowledgeable candidate.
✨Tip Number 3
Prepare to discuss your previous experiences with digital marketing strategies and how you've used data to drive decisions. Be ready to share specific examples of successful campaigns or projects you've managed, as this will demonstrate your practical knowledge and problem-solving skills.
✨Tip Number 4
Stay updated on GDPR regulations and marketing consent management, as these are crucial for the role. Being able to articulate your understanding of compliance issues will show that you're not only technically skilled but also aware of the legal aspects of digital marketing.
We think you need these skills to ace Digital Marketing Systems Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing technology and automation. Emphasise your familiarity with tools like Dynamics, Google Analytics, and any other systems mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing and how your skills align with the role. Mention specific projects or experiences that demonstrate your expertise in managing digital marketing systems.
Showcase Technical Skills: Since the role requires knowledge of HTML, Javascript, and CSS, consider including a section in your CV that lists these technical skills. Provide examples of how you've used them in past roles to enhance digital marketing efforts.
Highlight Collaboration Experience: The position involves working with various teams. Include examples in your application that showcase your ability to collaborate effectively with marketing, sales, and IT teams on projects and solutions.
How to prepare for a job interview at LRQA
✨Showcase Your Technical Skills
Make sure to highlight your experience with tools like Dynamics, Google Analytics, and AI-powered marketing automation during the interview. Be prepared to discuss specific projects where you successfully implemented these technologies.
✨Demonstrate Collaboration Experience
Since the role involves working closely with various teams, share examples of how you've collaborated with marketing, sales, and IT in past roles. This will show your ability to work effectively in a team environment.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to digital marketing systems. Think about scenarios involving data quality issues or platform integration and prepare your responses in advance.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing technology and be ready to discuss them. Showing your interest in emerging tech like AI and personalization can set you apart from other candidates.
