At a Glance
- Tasks: Lead and optimise LRQA's digital marketing strategy across web, CRM, SEO, and analytics.
- Company: Join a global leader in assurance and certification with a dynamic marketing team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with global teams and drive measurable business outcomes.
- Why this job: Make a significant impact on digital marketing performance in a senior leadership role.
- Qualifications: 10+ years in digital marketing leadership with strong technical and strategic skills.
The predicted salary is between 80000 - 100000 £ per year.
Role Purpose
The Head of Digital Marketing & Performance is a senior leadership role with full accountability for LRQA’s digital marketing estate and tracking and reporting on performance across the entire LRQA marketing organisation.
Operating with a high degree of independence, the role owns the strategy, delivery and continuous optimisation of four connected pillars: web (including an enterprise-scale website built in Optimizely and its adjacent and connecting technologies); CRM, email marketing and automation; SEO and performance marketing; and analytics & performance.
Each pillar is led by a dedicated manager reporting into this role, and the postholder additionally provides indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate.
Combining strategic leadership with genuine technical depth, the postholder sets the direction for how LRQA acquires, engages and converts audiences digitally, makes independent decisions on platforms, investment and priorities, and is held accountable for the measurable performance of the channels and the team they lead.
The role operates across a global stakeholder landscape, partnering with global and local marketing, commercial and business teams to translate business goals into digital outcomes.
Key Responsibilities
- Own the strategy, roadmap and performance of LRQA’s end-to-end digital marketing estate across all four pillars, holding full accountability for delivery, investment decisions and measurable commercial outcomes.
- Lead the web pillar, directing the management and continuous optimisation of an enterprise-scale website built in Optimizely together with its adjacent and connecting technologies, ensuring a high-performing, scalable and commercially effective digital presence.
- Lead the CRM, email marketing and automation pillar, owning the strategy and execution of lifecycle and nurture programmes, marketing automation and data-driven engagement that supports acquisition, retention and conversion.
- Lead the SEO and performance marketing pillar, setting the strategy for organic visibility and paid media, and driving demand generation and measurable return on marketing investment across digital channels.
- Lead the analytics & performance pillar, establishing the measurement framework, reporting and insight capability that underpins decision‑making and demonstrates the commercial impact of digital marketing across the estate.
- Lead, develop and hold accountable the four pillar managers who report directly into the role, and their teams where applicable, building a high‑performing leadership team and setting clear objectives, standards and ways of working across the function.
- Provide indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate, ensuring quality, prioritisation and consistent delivery in support of all four pillars.
- Act as the senior point of accountability for digital marketing and overall marketing performance (digital and beyond) across a global stakeholder landscape, partnering with leadership, global and local marketing, commercial and business teams to align marketing activity with business priorities and resolve competing demands.
- Make independent decisions on digital strategy, technology selection, vendor and agency relationships, and budget allocation, exercising the judgement and authority expected of a senior leader operating with minimal oversight.
- Ensure the digital estate is governed effectively, with robust data, security, accessibility, compliance and quality standards applied consistently across web, CRM, performance marketing and analytics.
- Define and own the digital marketing performance framework, setting targets, monitoring results and taking accountability for continuous improvement and the delivery of measurable business value.
- Additional Role Information
- Number of direct reports: 4-6, plus indirect supervision of ~5
- Geographic area of impact: Global
- Size of budget: Accountable for the digital marketing & performance budget
- Key stakeholders: Global and local marketing teams; commercial teams; business and sector teams
- Technical / Professional Qualifications / Requirements
- 10 years+ experience leading digital marketing at a senior level, including accountability for strategy, budget and team performance, ideally within a complex global or matrixed organisation
- Deep, hands‑on understanding of enterprise web management, including content management systems at scale – experience with Optimizely (or a comparable enterprise CMS/DXP) and its adjacent and connecting technologies is essential
- Strong technical command across CRM, email marketing and automation, SEO and paid performance marketing, and digital analytics, with the credibility to direct and challenge specialist managers in each area
- Proven success building and leading teams that include other managers, with the ability to set direction, develop talent and hold a leadership team accountable for delivery
- A strong performance and analytics orientation, with a track record of setting measurement frameworks, interpreting data and using insight to drive commercial outcomes and continuous improvement
- The judgement and gravitas to operate independently and make high‑stakes decisions on strategy, technology and investment with minimal oversight
- Excellent communication and stakeholder management skills, with the ability to influence and align global and local marketing, commercial and business stakeholders at senior levels
- Experience in a B2B, professional services or assurance/certification environment, marketing complex services to global audiences
- Experience establishing or running a shared services or centralised delivery model supporting multiple teams or markets
- Degree‑level education in marketing, business or a related field, or equivalent professional experience
- Familiarity with leading analytics, tag management and data visualisation tools (e. g., GA4, Google Tag Manager, Looker Studio, Power BI)
- Experience working in an agile environment and managing external agencies, vendors and technology partners
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Performance in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LRQA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LRQA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LRQA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LRQA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing & Performance in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LRQA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LRQA:Show us that you’ve done your homework! In your application, briefly mention what you admire about LRQA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LRQA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LRQA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LRQA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
