Growth Content Executive

OVERVIEW OF THE ROLE

We are seeking a results-driven Growth Content Executive to lead organic reports, articles, campaigns, and sales support content. This role offers the opportunity to drive creative, high-impact campaigns across email, LinkedIn, and our website. Our team acts as the digital hub for the LQA group, operating as a full-service marketing engine that adapts to evolving brand and business needs.

In this role, you’ll be a key in shaping campaigns and collaborating across teams and partners. You’ll create content that drives demand and pipeline, turning LQA insight, data, and expertise into clear, engaging, commercially relevant content across marketing, sales, and product.

KEY DUTIES

Content Development

• Execute organic LinkedIn marketing strategy
• Engage in community management and client account engagement
• Develop and maintain a continuous content production engine covering planning, creation, scheduling and performance analysis
• Monitor and respond to weekly and monthly KPIs, making creative adjustments to optimize performance
• Coordinate with paid ads agency to manage dozen+ ad variations monthly

Campaign Content

• Plan and execute multi-channel campaigns, including messaging, themes, and content across LinkedIn, email, and landing pages
• Manage campaign content calendars and collaborate with design and paid media teams to deliver high performing assets
• Test, optimise, and refine content using performance data, A/B testing, and KPI tracking
• Support Demand Manager (Maria) with email copy, LinkedIn content, and landing page development

Sales Enablement

• Develop and deliver sales enablement content, including one-pagers, case-style assets, and simple narratives
• Create clear, consistent messaging that supports sales conversations across channels and stages
• Collaborate with marketing teams to align content with wider campaigns and ensure effective asset delivery
• Support the Senior Marketing Executive with email copy, LinkedIn content, and landing page development

Product and Insight Support

• Collaborate with product teams to translate myLQA insights into clear, usable content
• Work with client teams to capture real-world examples and practical use cases
• Develop insight-led narratives that turn data into compelling, accessible stories
• Ensure outputs are relevant, actionable, and support both marketing and sales conversations

ATTRIBUTES AND SKILLS TO SUCCEED

Key Skills

• Demonstrates strong project management expertise, with the ability to confidently plan, track, and deliver multi-phase campaigns using tools such as Monday.com or Asana.
• Possesses a solid digital marketing foundation, with experience executing campaigns across platforms like LinkedIn, email, and CMS, while maintaining performance and consistency.
• Has strong copywriting and content editing skills, with the ability to produce clear, compelling marketing copy for ads, emails, landing pages, and social media.
• Is experienced in creative briefing and asset oversight, including briefing designers and agencies, reviewing outputs, and ensuring alignment with brand guidelines.
• Works effectively with stakeholders and agencies, maintaining clear communication and ensuring deliverables stay on track.
• Demonstrates analytical thinking, with the ability to interpret campaign data and extract actionable insights using tools such as Google Analytics or LinkedIn Insights.
• Has experience with paid social media, including understanding campaign setup, key metrics (e.g. CTR, CPC), and optimisation, particularly on LinkedIn.
• Maintains a high level of attention to detail, ensuring quality and consistency across all assets, communications, and marketing outputs.
• Brings additional value with relevant industry experience in luxury, hospitality, or B2B marketing environments.

Requirements

• Proven experience in planning and managing multi-channel content and campaign execution, with the ability to take ownership and make independent decisions that drive projects forward.
• Demonstrated ability to collaborate effectively with cross-functional teams, including marketing, sales, product, and external agencies, ensuring alignment and clear communication.
• Highly organised, with strong experience managing content calendars, balancing multiple priorities, and maintaining delivery in fast-paced environments.
• Comfortable supporting stakeholders, including the Demand Manager, with campaign and sales copy, while maintaining a proactive, adaptable approach to evolving requirements.
• Strong performance-oriented mindset, with the ability to monitor KPIs, analyse results, and adjust tactics to improve outcomes.