CRM Product Owner in Bristol

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. We’re looking for a strategic and delivery-focused CRM Product Lead to take ownership of our CRM platform and drive its evolution as a core enabler of customer and commercial success. This is a high-impact role where you’ll define and deliver the CRM product vision, lead cross-functional teams, and act as the vital link between business and technology—ensuring we maximise value from our CRM investment.

Responsibilities

• Own and drive the CRM product strategy, aligning it with wider customer and commercial goals.
• Define and communicate a clear product vision and roadmap, grounded in business priorities and user needs.
• Engage senior stakeholders and influence decision-making across digital and business leadership.
• Act as the bridge between business and technology, managing both technical and non-technical stakeholders.
• Lead cross-functional teams to deliver high-impact CRM capabilities using Agile methodologies.
• Define, track, and evolve KPIs to measure success, adoption, and continuous improvement.
• Ensure CRM data supports a single, accurate customer view.
• Take accountability for the live CRM platform, ensuring resilience, availability, and effective incident management.
• Oversee Agile ceremonies and ensure high-quality, business-aligned delivery.

Qualifications

What We’re Looking For

• Proven experience delivering CRM transformation or optimisation programmes (ideally MS Dynamics).
• Strong understanding of Agile/Scrum and software development lifecycle practices.
• Solid knowledge of CRM workflows, case management, and API integrations.
• Experience using Azure DevOps (or equivalent).
• Ability to lead cross-functional teams and deliver iterative change.
• Confident working with senior stakeholders, driving engagement and adoption.
• Experience working with offshore development teams.
• Degree-level qualification or equivalent experience in a relevant field.

Key Skills & Competencies

• Exceptional stakeholder management and influencing skills.
• Strong strategic mindset aligned to customer and business outcomes.
• Data-driven decision-making with the ability to interpret performance metrics.
• Good technical understanding with problem-solving capability.
• Ability to lead without direct authority, inspiring teams to deliver.
• Adaptable and comfortable in a fast-paced, evolving environment.

Benefits

What we offer:

• Competitive pension scheme.
• Annual salary review and bonus scheme.
• Give As You Earn (GAYE) scheme.
• Employee referral scheme (£1,000).
• Retail discounts programme.
• GymFlex membership options.
• Cycle to Work scheme.
• Private Medical Insurance.
• Life Assurance.
• Health assessment options.
• Travel insurance.
• Dental insurance.
• Critical illness cover.
• Personal accident insurance.

Work-Life Balance

• 25 days’ annual leave + an additional Celebration Day.
• 37.5 hour week, Monday to Friday, no weekends.
• Holiday buy & sell scheme.
• Volunteer days.
• Time allocated for personal development, Study support (where applicable).

Equal Opportunity

Studies have shown that women and people of colour are less likely to apply for an opportunity unless they exactly meet the criteria specified. At Ayvens we are committed to building a diverse, inclusive, enjoyable and authentic workplace so if you are excited by this, or any role at Ayvens but your experience doesn’t exactly align, we would encourage you to apply regardless!