Digital Experience Specialist in Preston

We are looking for a talented Digital Experience Specialist to join our Marketing & Communications team. In this role, you will help shape high‑quality digital experiences for members across multiple pension schemes. Reporting to the Digital Experience Manager, you will deliver engaging online content, improve user journeys and support digital transformation across LPPA platforms, including our secure member portal, PensionPoint.

You will support the optimisation of content using WordPress and Umbraco, apply UX best practice, and ensure all digital touchpoints are accessible, compliant and user‑focused. With strong analytical ability, you’ll use tools such as Google Analytics, Hotjar and Clarity to identify trends, diagnose issues and recommend improvements. This role also contributes to email marketing campaigns, user research, and works collaboratively with developers, designers and content teams.

A bit about us: Local Pensions Partnership Administration (LPPA) is a multi-award-winning organisation and one of the UK’s leading pension administration companies. We strive to deliver the best experience for over 1,500 employers and more than 700,000 members of Local Government, Police and Firefighter pension schemes, keeping them fully informed about their pensions whilst working closely with employers to continuously educate and support them.

What we can offer you:

• Competitive salary DOE.
• 25 days’ holiday, plus bank holidays and 2 additional concessionary days and a half day for your Birthday, with the ability to ‘buy and sell’ leave.
• Access to an excellent pension scheme (Local Government Pension Scheme) with generous employer contributions.
• Access to Health or Dental Plan.
• Access to our Enhanced Employee Assistance Programme for when you or your family might need some support.
• Access to our bespoke Reward Discount Scheme – ‘Your Perk Site.’
• Opportunities to attend Wellbeing webinars and social events.
• Daily free fruit and snacks available to you in our office.
• Free Car Parking in Preston City Centre.

What You’ll Do:

• Deliver digital communication improvements that enhance member experience and support business objectives.
• Manage CMS workflows and ensure content meets accessibility, compliance and brand standards.
• Use Agile tools such as Planner and DevOps to support project delivery.
• Collaborate with internal teams to align digital solutions with statutory and seasonal pension activity.
• Support and update LPPA websites and portals using WordPress and Umbraco.
• Create and optimise digital content for search, engagement and AI‑driven platforms.
• Use analytics tools to assess user behaviour and make data‑driven recommendations.
• Plan and deliver email marketing campaigns, including A/B testing and automation.
• Monitor industry trends and online search activity to inform content and digital strategy.

About You:

• Experienced in managing CMS platforms such as WordPress or Umbraco.
• Strong analytical skills with the ability to turn data into actionable insights.
• Working knowledge of UX principles and familiarity with front‑end technologies.
• Highly organised, proactive, and able to manage multiple priorities.
• Creative problem‑solver with a forward‑thinking approach and interest in AI tools.
• Strong stakeholder and communication skills, with excellent attention to detail.
• Confident presenting findings and recommendations.