Digital Marketing Specialist - FinTech

We are currently supporting a small and medium-sized business that is transforming how it handles financial operations. They’ve built a cutting-edge payments platform that combines digital infrastructure, embedded finance solutions, and smart automation designed for today’s business landscape. They’re now scaling rapidly and deploying AI-powered systems to drive customer acquisition and market growth.

As a Digital Marketing Specialist, you will own the digital marketing agenda — development, optimisation, and automation of digital marketing initiatives. This role is perfect for someone who thrives in fast-paced start‑up environments and wants to build the next generation of marketing systems in an ever‑evolving industry.

Responsibilities

• Create and implement Agentic AI solutions for automated content generation, customer lifecycle campaigns, and engagement enhancement.
• Connect AI‑driven workflows with existing CRM systems, analytics platforms, and partnership tools.
• Design and launch marketing strategies that support core business objectives.
• Oversee multi‑channel campaigns spanning email marketing, paid advertising, social platforms, and content initiatives.
• Develop data‑driven customer journeys leveraging AI insights and user behaviour patterns.
• Enhance user onboarding sequences and communication strategies.
• Monitor customer acquisition costs, conversion metrics, funnel efficiency, and user engagement.
• Create automated dashboards and leverage AI for insights generation.
• Collaborate closely with Product, Engineering, Commercial, and Support teams on growth projects.

Qualifications

• Proven track record building or implementing Agentic AI systems or sophisticated automation sequences.
• Familiarity with prompt design and automation platforms (such as Zapier, Make, n8n).
• Minimum 3 years in FinTech, SaaS, or high‑growth start‑up sectors.
• Demonstrable expertise in performance marketing, conversion optimisation, CRM management, search marketing, and content development.
• Solid grasp of payment systems, customer verification workflows, and business customer lifecycles.
• Entrepreneurial mindset with the ability to deal with ambiguity and execute fast‑paced initiatives.

Salary range: £50,000‑60,000 per annum.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Location: London, England, United Kingdom.