At a Glance
- Tasks: Lead digital marketing initiatives and create AI-driven solutions for customer engagement.
- Company: Fast-growing FinTech company revolutionising financial operations.
- Benefits: Competitive salary, flexible hours, remote work options, and growth opportunities.
- Other info: Exciting start-up culture with a focus on innovation and collaboration.
- Why this job: Join a dynamic team and shape the future of digital marketing in FinTech.
- Qualifications: Experience with AI systems, automation tools, and a background in performance marketing.
The predicted salary is between 45000 - 55000 £ per year.
We are currently supporting a small and medium-sized business that is transforming how it handles financial operations.
They’ve built a cutting-edge payments platform that combines digital infrastructure, embedded finance solutions, and smart automation designed for today’s business landscape.
They’re now scaling rapidly and deploying AI-powered systems to drive customer acquisition and market growth.
As a Digital Marketing Specialist, you will own the digital marketing agenda — development, optimisation, and automation of digital marketing initiatives.
This role is perfect for someone who thrives in fast-paced start‑up environments and wants to build the next generation of marketing systems in an ever‑evolving industry.
Responsibilities
Create and implement Agentic AI solutions for automated content generation, customer lifecycle campaigns, and engagement enhancement.
Connect AI‑driven workflows with existing CRM systems, analytics platforms, and partnership tools.
Design and launch marketing strategies that support core business objectives.
Oversee multi‑channel campaigns spanning email marketing, paid advertising, social platforms, and content initiatives.
Develop data‑driven customer journeys leveraging AI insights and user behaviour patterns.
Enhance user onboarding sequences and communication strategies.
Monitor customer acquisition costs, conversion metrics, funnel efficiency, and user engagement.
Create automated dashboards and leverage AI for insights generation.
Collaborate closely with Product, Engineering, Commercial, and Support teams on growth projects.
Qualifications
Proven track record building or implementing Agentic AI systems or sophisticated automation sequences.
Familiarity with prompt design and automation platforms (such as Zapier, Make, n8n).
Minimum 3 years in Fin Tech, Saa S, or high‑growth start‑up sectors.
Demonstrable expertise in performance marketing, conversion optimisation, CRM management, search marketing, and content development.
Solid grasp of
Digital Marketing Specialist - FinTech in Cardiff employer: LP Recruitment
Join an ambitious FCA-regulated B2B payments fintech as the Head of Compliance, where you will play a pivotal role in shaping compliance infrastructure during a critical growth phase. Enjoy a hybrid work environment that offers flexibility, direct access to senior leadership, and the opportunity to influence strategic decisions from day one. With competitive salaries and a culture that values hands-on leadership and innovation, this is a unique chance to make a meaningful impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - FinTech in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LP Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LP Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LP Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LP Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist - FinTech in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LP Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LP Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about LP Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LP Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LP Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LP Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
