At a Glance
- Tasks: Manage growth campaigns for top B2B brands, blending creativity with data analysis.
- Company: Join a dynamic B2B podcast agency known for its creative bravery and collaborative culture.
- Benefits: Work remotely, enjoy flexible hours, generous PTO, and a professional development budget.
- Other info: Join fun team retreats and work from anywhere with a solid Wi-Fi connection.
- Why this job: Make a real impact in the podcasting world while honing your skills in a supportive team.
- Qualifications: Creative mindset, strong communication skills, and some experience in media or marketing.
The predicted salary is between 30000 - 40000 £ per year.
About us
Lower Street is a B2B branded podcast agency.
We make shows for companies like Adobe and Hampton - end to end, from strategy to production to growth.
We're good at what we do, and only produce work we're genuinely proud of.
Creative bravery is part of our ethos, so we push back when something isn't good enough and take creative risks most agencies won't.
The role
We make podcasts for some of the biggest B2B brands in the world.
What keeps us good at it, and what makes what we do actually work, is that we take creative risks.
We think hard about format, about what makes something genuinely worth listening to, about why most branded content is forgettable and how to make something that isn't.
As an Audience Development Campaign Strategist, you will work directly under Alex (Head of Audience Development) to support growth campaigns across paid, owned, and earned media.
You will be deep in the data, ensuring everything we launch is tracked, optimised, and summarised to the client.
You will also use your creative skills and industry knowledge to write ad copy, identify partners for collaboration, and pitch shows to major platforms.
This is an ideal role for someone early in their career who is passionate about podcasts, loves problem solving, and enjoys both spreadsheets and storytelling.
The team is remote and can work at a fast pace, but don't worry, you won't be alone.
We foster a collaborative culture and work together to make sure everything we produce is the absolute best it can be.
- What you'll actually be doing
- Manage paid media, PR, and performance reporting across a number of clients, ensuring everything launches on time, runs smoothly, and delivers in full.
- Manage a high volume of small paid media campaigns across podcast vendors, including organising creative assets, setting up tracking links, monitoring pacing, and communicating with vendors across time zones.
- Manage PR campaigns end to end, including client onboarding, research, partner identification, copywriting, execution, and reporting.
- Write short, engaging copy for ads, social posts, guests, and podcast promotions.
- Coordinate with podcast networks, publishers, and social partners on campaign setup, reporting, and troubleshooting.
- QA data across analytics platforms, verify reporting accuracy, and flag issues proactively.
- Assist with weekly and monthly performance summaries, ensuring podcast and media campaign performance data is accurate and clearly illustrated for the client.
- Monitor trends in podcasting, social media, and creator marketing to identify new opportunities for audience growth.
What we're looking for
Creative Bravery.
You have opinions and you're not shy about them.
When a report is slightly off, you say so.
When something could be more interesting or data driven, you push for it.
First Movers. Especially in an organisation like ours, we benefit so heavily from people who feel inclined to raise their hand and try new things.
Human.
You care about your colleagues as much as you do about the content we create.
It means a lot to us to get to do the work that we do, and it means even more to collaborate with the folks on this team.
Skills
- Proficient in Microsoft suite (Excel, Power Point) and Google suite (Slides, Drive).
- Familiarity aggregating, organising, and visualising data.
- Strong written communication skills and the ability to write concise, engaging copy.
- Fluency in social media platforms and awareness of podcast and creator culture.
- Strong organisational skills and the ability to manage multiple priorities.
- Two or more years of relevant internship or entry level experience in media, marketing, or analytics.
Why Us?
- Work from anywhere - your house in the country, a coffee shop in the city, a yurt in the forest - we don't mind. As long as you have a strong enough Wi Fi connection.
- Truly great work culture. We're a young and small, but established company - you can make a real impact, but we're not in the business of micromanagement.
- Flexible hours. Outside of ideally having some working overlap with UK working hours, we have a globally distributed, asynchronous team.
- Generous PTO, sick leave, and public holiday policy. Just throw us some notice and share where you go on holiday!
- Equipment budget. Headphones, software, staplers, fax machine (probably not that last one) - whatever you need to be set up for success.
- Professional development allowance. Courses, conference tickets, books - we're invested in you.
- Planned team retreats in really fun spots. At least once per year, we get together in cool places to collaborate and celebrate in person.
One thing: include the word "apricot" somewhere in your application. You'll know why when you work here.
Please note, this is a rolling application and we are not necessarily actively hiring for this role at this time
Apricot Growth Campaign Strategist employer: Lower Street
Lower Street is an exceptional employer that champions creative bravery and collaboration, making it an ideal place for aspiring professionals in the podcasting industry. With a flexible remote work culture, generous benefits including professional development allowances and planned team retreats, employees are empowered to grow and make a meaningful impact while enjoying a supportive environment. The opportunity to work with renowned B2B brands and the freedom to explore innovative strategies ensures that every team member can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Apricot Growth Campaign Strategist
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Lower Street who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Apricot Growth Campaign Strategist
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Lower Street.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Lower Street and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Lower Street
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Lower Street.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
