At a Glance
- Tasks: Lead innovative marketing strategies and collaborate with dynamic teams to drive growth.
- Company: Join Lowe Rental, a global leader in hospitality equipment with a vibrant culture.
- Benefits: Competitive salary, career development opportunities, and a supportive work environment.
- Other info: Opportunity for ad-hoc travel within the UK and a commitment to diversity.
- Why this job: Accelerate your marketing career while making an impact in a fast-paced, entrepreneurial setting.
- Qualifications: Experience in marketing, strong organisational skills, and a passion for creativity.
The predicted salary is between 40000 - 50000 £ per year.
The Company
We are Lowe Rental, a globally recognised brand for innovation, ambition and high quality. Headquartered in the UK, Lowe Rental is a leading provider of hospitality equipment to the worlds’ major sporting and music events, grocery retailers, on-demand food delivery platforms and exhibitions. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs. From Beijing to Boston, Berlin to Belfast, we are an entrepreneurial organisation and take pride in our ability to provide innovative products and services to our impressive client-base.
The Role
This role will be based in either our global HQ in Lisburn, Northern Ireland, or our Cheltenham, England, alongside the current team based at the office. The successful candidate will be an ambitious Marketing Manager who is keen to accelerate their career within a fast growth, lean environment. This role will require working very closely with the wider marketing department to help support revenue growth, product strategy and go to market planning.
Key responsibilities will include:
- Develop and execute the go-to-marketing strategies in the UK working alongside the Divisional Director of Marketing Communications.
- Be the voice of the customer for internal cross-functional teams to ensure product and sales priorities align with ideal customer profiles.
- Identify and maintain market audience and buyer persona definitions for our customer audience.
- Become well-versed in competitive intelligence and field enablement for specific product offerings.
- Provide ongoing channel performance feedback.
- Help develop and optimise positioning, messaging and sales tools to support product growth and adoption.
- Become an expert in our products in order to create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the products.
- Work alongside the Digital Marketing Team, Content Team, Sales Team, Product Specialists etc. to optimise campaigns.
- Assisting with the company’s participation at events, ensuring brand visibility, promotional materials and supporting the sales department.
Experience & Qualifications
As a people orientated organisation, the successful candidate must be a fit for our core values; Listen, Empower, Innovate and Accomplish, as well as having the following skills and experience:
Essential
- Significant experience in a marketing role, within a fast-paced organisation.
- Superb organisational skills.
- CRM experience.
- Excellent decision making and problem-solving skills.
- High level of interpersonal communication.
- Local/regional experience.
- Excellent proof-reading skills.
- Fully proficient in Excel, PowerPoint, Word and Outlook.
- Must be passionate about marketing culture.
- Excellent presentation skills.
- Strong commercial acumen and curiosity.
- Ad-hoc travel within the UK will be required in this role.
Desirable
- Degree-level qualified in a relevant subject.
- Campaign planning & management experience.
Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.
Marketing Manager in Lisburn employer: Lowe Rental
At Lowe, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through our supportive environment, where you can thrive alongside industry leaders while contributing to high-profile events worldwide. With competitive benefits and the opportunity to work in a fast-paced, entrepreneurial setting, joining our team as a Personal Executive Assistant means becoming part of a global brand that values ambition and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Lisburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lowe Rental and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lowe Rental are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lowe Rental on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lowe Rental. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Lisburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lowe Rental. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lowe Rental:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lowe Rental’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lowe Rental
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lowe Rental will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lowe Rental, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
