At a Glance
- Tasks: Lead global digital marketing strategy and manage a talented team across multiple regions.
- Company: Join Lowe Rental, a globally recognised brand in innovative refrigeration and catering solutions.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Be part of a diverse workforce committed to innovation and excellence.
- Why this job: Make a real impact in a dynamic environment while driving brand awareness and customer growth.
- Qualifications: Proven experience in senior digital B2B marketing roles with strong leadership skills.
The predicted salary is between 43200 - 72000 £ per year.
Lowe Rental offers fully designed, expertly managed refrigeration & catering solutions, globally. Private Equity backed, Lowe Rental is a globally recognised brand for innovation, ambition and high quality. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering sustainable rental solutions for our clients.
Headquartered in Northern Ireland, the business operates with physical offices and warehouses in Europe, North America, the GCC and Asia. The business enjoys a vast and diverse client base across Grocery Retail (e.g. ASDA, M&S, Holland & Barrett), Global Events (Dubai Airshow, Formula 1), Exhibitions (e.g. Gulfood, SIAL) and the Public Sector (e.g. NHS).
This role reports to the Chief Revenue Officer and will be based in one of our offices in Lisburn, Belfast or Cheltenham, England. We are seeking an experienced and forward-thinking Digital Marketing Director to lead our global inbound digital strategy and ensure world-class digital execution across all markets. This senior leader will own the performance and evolution of our inbound channels, including SEO, paid search, paid social, organic social, our existing customer marketing (email/lifecycle), and our global website ecosystem.
You will lead a digital team supporting four key regions (Europe, US, GCC, Far East) and partner closely with our four Service Lines — Rental+ (long-term rental), Projects (short-term rental), Retail, and Events & Exhibitions — working with both product and local marketing teams to deliver commercial priorities into effective digital programmes that drive brand awareness and customer growth.
The role will have five direct reports: Head of Digital – Website, Content & SEO, Email Marketing Manager, Social Media Marketing Manager, Digital Marketing Executives (x2).
Key responsibilities will include:
- Digital Strategy Leadership: Lead the global strategy across all inbound digital channels. Manage digital agencies, tech platforms, and global vendors. Manage digital marketing budget, forecasting, and performance governance. Translate commercial priorities & product/local Marketing briefs into digital plans for regions & service lines. Develop best-practice frameworks, playbooks, and processes to scale globally.
- Inbound Digital Marketing: Own global SEO strategy and search performance. Lead paid search and paid social, via agency partners or future in-house capability. Ensure search insights feed into content planning, service-line messaging, and regional campaigns. Oversee global organic social strategy and content frameworks. Direct existing customer/lifecycle marketing and CRM-driven campaigns.
- Website Management: Lead global website strategy, UX, CRO, and optimisation. Ensure websites support all service lines and regional localisation requirements. Enhance the customer journey across acquisition, consideration, and retention stages.
- Leadership & Functional Development: Act as the thought leader and champion for the digital marketing discipline across the organisation. Embed digital best practice across the global marketing organisation. Mentor and develop high-performing digital marketing talent.
- Performance Reporting: Establish KPIs, dashboards, and weekly reporting across all digital channels and markets for both regional and service line stakeholders. Lead a test-and-learn culture to drive continuous optimisation. Deliver monthly performance review for CCO, CEO and CRO.
What success looks like: Consistent, high-performing digital execution across all regions and service lines. Improved acquisition, engagement and conversion metrics. A high-performing digital function recognised globally as a strategic driver of revenue and brand strength.
Qualifications
Essential Skills & Experience: Highly organised individual, able to manage & execute multiple projects at one time, be commercially curious and bring a proactive, solution-focused mindset.
Required Experience: Significant experience of operating at a Senior level in a digital B2B marketing position with global or multi-market scope. Demonstrable experience of leading and motivating a multi-faceted marketing team. Deep expertise across SEO, paid media, social, CRM/email, and website optimisation. Experience supporting multiple service lines or product portfolios. Proven ability to lead centralised teams and manage agency ecosystems. Strong analytical mindset and experience with marketing technology. Excellent stakeholder management skills in complex, matrixed environments. Experience working with marketing technology stacks, automation platforms, analytics tools, CMSs, and CRM environments. Understanding of privacy regulations and regional compliance requirements.
Nice to have: Experience in B2B rental, retail, events, logistics, or multi-service organisations. Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.
Digital Marketing Director in Newry employer: Lowe Rental Corporation
Lowe Rental is an exceptional employer, offering a dynamic work environment that prioritises innovation and employee development. With a strong focus on collaboration and sustainability, our team enjoys access to global opportunities and a diverse client base, all while being supported by a culture that values individual contributions and growth. Located in Northern Ireland, our offices provide a vibrant setting for creative minds to thrive and make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Director in Newry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lowe Rental Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lowe Rental Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lowe Rental Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lowe Rental Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Director in Newry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lowe Rental Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lowe Rental Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lowe Rental Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lowe Rental Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lowe Rental Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lowe Rental Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
