At a Glance
- Tasks: Lead global digital marketing strategy and manage a talented team across multiple regions.
- Company: Join Lowe Rental, a globally recognised brand in innovative refrigeration and catering solutions.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Be part of a diverse workforce committed to innovation and excellence.
- Why this job: Make a real impact in a dynamic environment while driving brand awareness and customer growth.
- Qualifications: Significant experience in senior digital B2B marketing roles with strong leadership skills.
The predicted salary is between 36000 - 60000 € per year.
Lowe Rental offers fully designed, expertly managed refrigeration & catering solutions, globally. Private Equity backed, Lowe Rental is a globally recognised brand for innovation, ambition and high quality. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering sustainable rental solutions for our clients.
Headquartered in Northern Ireland, the business operates with physical offices and warehouses in Europe, North America, the GCC and Asia. The business enjoys a vast and diverse client base across Grocery Retail (e.g. ASDA, M&S, Holland & Barrett), Global Events (Dubai Airshow, Formula 1), Exhibitions (e.g. Gulfood, SIAL) and the Public Sector (e.g. NHS).
This role reports to the Chief Revenue Officer and will be based in one of our offices in Lisburn, Belfast or Cheltenham, England. We are seeking an experienced and forward-thinking Digital Marketing Director to lead our global inbound digital strategy and ensure world-class digital execution across all markets. This senior leader will own the performance and evolution of our inbound channels, including SEO, paid search, paid social, organic social, existing customer marketing (email/lifecycle), and our global website ecosystem.
You will lead a digital team supporting four key regions (Europe, US, GCC, Far East) and partner closely with our four Service Lines — Rental+ (long-term rental), Projects (short-term rental), Retail, and Events & Exhibitions — working with both product and local marketing teams to deliver commercial priorities into effective digital programmes that drive brand awareness and customer growth.
The role will have five direct reports: Head of Digital – Website, Content & SEO, Email Marketing Manager, Social Media Marketing Manager, Digital Marketing Executives (x2).
Key responsibilities will include:
- Digital Strategy Leadership: Lead the global strategy across all inbound digital channels. Manage digital agencies, tech platforms, and global vendors. Manage digital marketing budget, forecasting, and performance governance. Translate commercial priorities & product/local Marketing briefs into digital plans for regions & service lines. Develop best-practice frameworks, playbooks, and processes to scale globally.
- Inbound Digital Marketing: Own global SEO strategy and search performance. Lead paid search and paid social, via agency partners or future in-house capability. Ensure search insights feed into content planning, service-line messaging, and regional campaigns. Oversee global organic social strategy and content frameworks. Direct existing customer/lifecycle marketing and CRM-driven campaigns.
- Website Management: Lead global website strategy, UX, CRO, and optimisation. Ensure websites support all service lines and regional localisation requirements. Enhance the customer journey across acquisition, consideration, and retention stages.
- Leadership & Functional Development: Act as the thought leader and champion for the digital marketing discipline across the organisation. Embed digital best practice across the global marketing organisation. Mentor and develop high-performing digital marketing talent.
- Performance Reporting: Establish KPIs, dashboards, and weekly reporting across all digital channels and markets for both regional and service line stakeholders. Lead a test-and-learn culture to drive continuous optimisation. Deliver monthly performance review for CCO, CEO and CRO.
What success looks like: Consistent, high-performing digital execution across all regions and service lines. Improved acquisition, engagement and conversion metrics. A high-performing digital function recognised globally as a strategic driver of revenue and brand strength.
Qualifications
Essential Skills & Experience: Highly organised individual, able to manage & execute multiple projects at one time, be commercially curious and bring a proactive, solution-focused mindset.
Required Experience: Significant experience of operating at a Senior level in a digital B2B marketing position with global or multi-market scope. Demonstrable experience of leading and motivating a multi-faceted marketing team. Deep expertise across SEO, paid media, social, CRM/email, and website optimisation. Experience supporting multiple service lines or product portfolios. Proven ability to lead centralised teams and manage agency ecosystems. Strong analytical mindset and experience with marketing technology. Excellent stakeholder management skills in complex, matrixed environments. Experience working with marketing technology stacks, automation platforms, analytics tools, CMSs, and CRM environments. Understanding of privacy regulations and regional compliance requirements.
Nice to have: Experience in B2B rental, retail, events, logistics, or multi-service organisations. Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.
Digital Marketing Director in Banbridge employer: Lowe Rental Corporation
Lowe Rental is an exceptional employer, offering a dynamic work environment that prioritises innovation and employee development. With a strong focus on collaboration and sustainability, our team enjoys comprehensive benefits, opportunities for professional growth, and the chance to work with a diverse global client base from our offices in Northern Ireland and beyond. Join us to lead impactful digital strategies in a culture that values creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Director in Banbridge
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who might know someone at Lowe Rental. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in SEO, paid media, and social strategies. This can be a great conversation starter during interviews and shows you’re proactive.
✨Tip Number 3
Prepare for the interview by understanding Lowe Rental’s business model and their client base. Tailor your responses to show how your experience aligns with their needs, especially in the B2B rental and events sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lowe Rental team.
We think you need these skills to ace Digital Marketing Director in Banbridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the essential skills and experience mentioned in the job description. Highlight your achievements in digital marketing, especially in B2B contexts, to show us you're the right fit for the role.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience aligns with our goals at Lowe Rental. Keep it engaging and personal!
Showcase Your Digital Expertise:We want to see your knowledge in action! Include specific examples of your work with SEO, paid media, and social strategies. This will help us understand how you can lead our global digital strategy effectively.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Lowe Rental.
How to prepare for a job interview at Lowe Rental Corporation
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and best practices in digital marketing, especially in SEO, paid media, and social strategies. Be ready to discuss how you've successfully led digital initiatives in previous roles, as this will show your expertise and confidence.
✨Showcase Your Leadership Skills
As a Digital Marketing Director, you'll be leading a team. Prepare examples of how you've motivated and developed your team in the past. Highlight any frameworks or processes you've implemented that have driven success, as this will demonstrate your ability to lead effectively.
✨Understand the Business and Its Clients
Familiarise yourself with Lowe Rental's client base and the industries they operate in. Be prepared to discuss how your digital strategies can cater to diverse sectors like grocery retail and global events. This shows that you're not just a marketer but someone who understands the business landscape.
✨Prepare for Performance Metrics Discussion
Since performance reporting is key in this role, think about the KPIs you've established in previous positions. Be ready to discuss how you've used data to drive decisions and optimise campaigns. This will highlight your analytical mindset and your focus on results.
