At a Glance
- Tasks: Lead and scale Jewells’ marketing strategy across all channels for impactful campaigns.
- Company: Join Jewells, a fast-paced jewellery brand redefining modern shopping.
- Benefits: Competitive salary, perks, and exciting growth opportunities.
- Other info: Collaborative culture focused on innovation and brand building.
- Why this job: Make a real impact in a dynamic environment that values creativity and results.
- Qualifications: 6+ years in marketing with leadership experience and a strong commercial edge.
The predicted salary is between 58500 - 71500 £ per year.
Join to apply for the Head of Marketing role at Lovisa Pty Ltd.
About Jewells
Jewells isn’t your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we’re redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard - jewellery that goes where you go and tells your story along the way.
The Role
We’re looking for a dynamic, commercially driven Head of Marketing to lead and scale Jewells’ brand presence across every channel. Based at our London Support Centre, you’ll own the end-to-end marketing strategy and execution - from advertising and campaigns to cultural activations - with a laser focus on delivering measurable results. You’ll directly manage a team, driving collaboration with the wider business to maximise revenue across stores, e-commerce, and social media. This role is as strategic as it is hands-on: you’ll shape the big picture while getting into the detail of shoots, partnerships, and campaign execution. Perfect for someone who has built (or rebuilt) marketing functions in fast-paced retail environments - fashion, jewellery, beauty or lifestyle - and knows how to turn brand energy into commercial growth.
What You’ll Own
- Marketing Strategy & Execution: Lead, evolve, and deliver Jewells’ marketing strategy across paid, owned, and earned channels. Build and execute seasonal campaign calendars aligned to business and revenue goals. Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention. Manage, mentor, and inspire the Content Manager and Brand & Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard. Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration. Build a strong team culture of accountability, creativity, and speed-to-market. Partner closely with the Head of E-commerce and Retail teams to ensure campaigns drive both online and in-store revenue. Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through. Guide influencer and partnership activity, balancing brand awareness with performance. Shape our CRM and retention approach — from lifecycle marketing to customer journeys. Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.
- Brand Building: Position Jewells as the destination for accessible, premium-look jewellery. Drive cultural relevance through collaborations, events, activations, and standout content. Push creative storytelling across every touchpoint, from TikToks to billboards. Champion consistency and elevation in how Jewells shows up — both online and in-store.
About You
- Experience: 6+ years in marketing with at least 2 years in a leadership role.
- Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
- Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
- Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
- Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
- Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
- Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
- Driven: Excited to build something new, move fast, and disrupt a crowded market.
Why Jewells?
- Join one of the UK’s most exciting new retail brands.
- Lead a marketing function with real influence and impact.
- Work at pace in a culture that values creativity, results, and bold thinking.
- Build a brand that’s redefining jewellery for the modern world.
- Competitive salary, perks, and growth opportunities.
Head of Marketing employer: Lovisa
Lovisa is an exceptional employer that offers a vibrant work culture and numerous opportunities for career progression, particularly for those passionate about fashion. With top-notch training, a supportive management team, and a commitment to employee growth, you can thrive in a dynamic environment while enjoying benefits like monthly bonuses, birthday leave, and generous discounts on jewellery. Join us in our new store opening and become part of a diverse family that celebrates your unique contributions and helps you reach your full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lovisa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lovisa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lovisa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lovisa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lovisa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lovisa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lovisa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lovisa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lovisa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lovisa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
