Head of Marketing in London

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Location: London

About Jewells

Jewells isn’t your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we’re redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard - jewellery that goes where you go and tells your story along the way.

The Role

We’re looking for a dynamic, commercially driven Head of Marketing to lead and scale Jewells’ brand presence across every channel. Based at our London Support Centre, you’ll own the end-to-end marketing strategy and execution - from advertising and campaigns to cultural activations - with a laser focus on delivering measurable results.

You’ll directly manage a team, driving collaboration with the wider business to maximise revenue across stores, e-commerce, and social media. This role is as strategic as it is hands-on: you’ll shape the big picture while getting into the detail of shoots, partnerships, and campaign execution.

Perfect for someone who has built (or rebuilt) marketing functions in fast-paced retail environments - fashion, jewellery, beauty or lifestyle - and knows how to turn brand energy into commercial growth.

What You’ll Own

• Marketing Strategy & Execution

• Lead, evolve, and deliver Jewells’ marketing strategy across paid, owned, and earned channels.
• Build and execute seasonal campaign calendars aligned to business and revenue goals.
• Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention.
• Manage, mentor, and inspire the Content Manager and Brand & Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard.
• Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration.
• Build a strong team culture of accountability, creativity, and speed-to-market.
• Partner closely with the Head of E-commerce and Retail teams to ensure campaigns drive both online and in-store revenue.
• Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through.
• Guide influencer and partnership activity, balancing brand awareness with performance.
• Shape our CRM and retention approach — from lifecycle marketing to customer journeys.
• Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.

• Position Jewells as the destination for accessible, premium-look jewellery.
• Drive cultural relevance through collaborations, events, activations, and standout content.
• Push creative storytelling across every touchpoint, from TikToks to billboards.
• Champion consistency and elevation in how Jewells shows up — both online and in-store.

About You

• Experience: 6+ years in marketing with at least 2 years in a leadership role.
• Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
• Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
• Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
• Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
• Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
• Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
• Driven: Excited to build something new, move fast, and disrupt a crowded market.

Why Jewells?

• Join one of the UK’s most exciting new retail brands.
• Lead a marketing function with real influence and impact.
• Work at pace in a culture that values creativity, results, and bold thinking.
• Build a brand that’s redefining jewellery for the modern world.
• Competitive salary, perks, and growth opportunities.