Join to apply for the Head of Marketing role at Lovisa Pty Ltd Head of Marketing - Jewells (London Support Centre)Location: London About Jewells Jewells isn't your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we're redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard - jewellery that goes where you go and tells your story along the way.
What You'll Own Marketing Strategy & Execution
- Lead, evolve, and deliver Jewells' marketing strategy across paid, owned, and earned channels.
- Build and execute seasonal campaign calendars aligned to business and revenue goals.
- Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention.
- Manage, mentor, and inspire the Content Manager and Brand & Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard.
- Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration.
- Build a strong team culture of accountability, creativity, and speed-to-market.
- Partner closely with the Head of E-commerce and Retail teams to ensure campaigns drive both online and in-store revenue.
- Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through.
- Guide influencer and partnership activity, balancing brand awareness with performance.
- Shape our CRM and retention approach - from lifecycle marketing to customer journeys.
- Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.
Brand Building
- Position Jewells as the destination for accessible, premium-look jewellery.
- Drive cultural relevance through collaborations, events, activations, and standout content.
- Push creative storytelling across every touchpoint, from TikToks to billboards.
- Champion consistency and elevation in how Jewells shows up - both online and in-store.
About You
- Experience: 6+ years in marketing with at least 2 years in a leadership role.
- Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
- Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
- Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
- Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
- Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
- Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
- Driven: Excited to build something new, move fast, and disrupt a crowded market.
Why Jewells?
- Join one of the UK's most exciting new retail brands.
- Lead a marketing function with real influence and impact.
- Work at pace in a culture that values creativity, results, and bold thinking.
- Build a brand that's redefining jewellery for the modern world.
- Competitive salary, perks, and growth opportunities.
- Experience: 6+ years in marketing with at least 2 years in a leadership role.
- Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
- Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
- Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
- Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
- Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
- Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
- Driven: Excited to build something new, move fast, and disrupt a crowded market.
Why Jewells?
- Join one of the UK's most exciting new retail brands.
- Lead a marketing function with real influence and impact.
- Work at pace in a culture that values creativity, results, and bold thinking.
- Build a brand that's redefining jewellery for the modern world.
- Competitive salary, perks, and growth opportunities.
- Experience: 6+ years in marketing with at least 2 years in a leadership role.
- Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
- Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
- Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
- Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
- Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
- Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
- Driven: Excited to build something new, move fast, and disrupt a crowded market.
#J-18808-Ljbffr
