Senior Business Intelligence Analyst

At Lovett Care, we are passionate about delivering exceptional care for our elders across our homes. Whether it's residential, nursing, dementia, or respite care, we ensure every individual feels safe, comfortable, and valued. Our approach combines compassionate support with innovative technology such as silent nurse-call systems and digital care records to protect dignity while enhancing quality of life.

We are looking for an analytical and organised Senior Business Intelligence Analyst to join our growing team. This is a full-time, permanent position offering a competitive salary of £50,000 - £65,000 per annum, depending on experience. You will be based at our Support Office in Newcastle under Lyme.

In this role, you will transform data into meaningful insights that support strategic decision-making across the business. Working closely with senior stakeholders, you will develop dashboards, reports, and analysis that drive performance, efficiency, and growth.

• Transform general and marketing data into action plans providing valuable actionable insight.
• Create customer data models by connecting CRM, website, campaign, and engagement data.
• Assist, develop, design, and analyze multi-touch point attribution models to identify which campaigns and channels generate the highest quality leads.
• Carry out and provide deep-dive analysis on customer journey patterns, enquiry sources, and develop lead-scoring models to predict likelihood of conversion.
• Build, develop, and maintain dashboards that provide real-time visibility of enquiries, conversions, and ROI.
• Use and develop forecasting techniques to support occupancy planning and campaign timing.
• Analyze and track competitor marketing activity, pricing strategies, and share of search.
• Develop and provide regular competitor benchmarking reports covering digital visibility, campaign activity, and messaging trends.
• Identify emerging trends, threats, and opportunities at both local and national level to inform marketing and business strategy.
• Feed insights into campaign planning, creative positioning, and leadership decision-making.
• Work collaboratively with the rest of the business.

• Proven experience in marketing analytics, attribution modelling, segmentation, and forecasting.
• Strong skills and experience in data analysis using SQL, Power BI, Tableau, or Google Looker Studio.
• Demonstrable experience of being commercially minded with a focus on ROI and business outcomes.
• Proven experience of working collaboratively, with a track record of working across teams.
• Familiarity with SEO, PPC, and digital campaign performance tracking.
• Familiarity with Microsoft Fabric, Azure Data Factory, or other BI Products.
• Hands-on experience with CRM and marketing platforms such as Sugar CRM, Salesforce, or HubSpot.
• Knowledge of attribution modelling, segmentation, and forecasting techniques.
• Experience in using, developing, and understanding AI-driven tools for customer engagement and analytics.

• Competitive salary and performance-related reviews.
• 25 days annual leave, plus bank holidays.
• Pension scheme.
• Ongoing training, certifications, and career development support.
• Recognition awards and referral bonuses.
• Clear progression pathways within a growing data function.
• Hybrid Working.

At Lovett, we believe our elders deserve more. Not out of duty or pity, but because they’ve earned it, and because the good life doesn’t stop at 80, 90, or 100. We believe in more: more dignity in everyday care, more respect in every interaction, more friendship, joy, and belonging. Our homes aren’t waiting rooms; they’re communities where people thrive, where days are full of possibility, voices are heard, and the wonder of people shines through in every conversation, every shared meal, every burst of laughter down the hall. When you choose Lovett, you’re choosing a place that sees your loved one as we see our own elders: as people who still have everything to give, and everything to gain. We are Lovett. We believe in more for our elders.