At a Glance
- Tasks: Transform data into insights that drive strategic decisions and enhance care quality.
- Company: Lovett Care, dedicated to exceptional elder care with a focus on dignity and innovation.
- Benefits: Competitive salary, 25 days leave, pension scheme, and ongoing training opportunities.
- Other info: Join a supportive team with clear progression pathways and hybrid working options.
- Why this job: Make a real impact in the lives of elders through data-driven decision-making.
- Qualifications: Experience in marketing analytics, data analysis, and familiarity with BI tools.
The predicted salary is between 50000 - 65000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At Lovett Care, we are passionate about delivering exceptional care for our elders across our homes. Whether it's residential, nursing, dementia, or respite care, we ensure every individual feels safe, comfortable, and valued. Our approach combines compassionate support with innovative technology – such as silent nurse-call systems and digital care records – to protect dignity while enhancing quality of life.
We are looking for an analytical and organised Senior Business Intelligence Analyst to join our growing team. This is a full-time, permanent position offering a competitive salary of £50,000-£65,000 per annum, depending on experience. You will be based at our Support Office in Newcastle under Lyme.
In this role, you will transform data into meaningful insights that support strategic decision-making across the business. Working closely with senior stakeholders, you will develop dashboards, reports, and analysis that drive performance, efficiency, and growth.
Key Responsibilities
As Senior Business Intelligence Analyst you will report into the Head of Business Intelligence, transforming general and marketing data into actionable insights.
Skills and experience required
- Data Integration, Reporting and Advanced Analytics: Create customer data models by connecting CRM, website, campaign and engagement data.
- Assist, develop, design and analyze multi-touch point attribution models to identify which campaigns and channels generate the highest quality leads.
- Carry out and provide deep-dive analysis on customer journey patterns, enquiry sources and develop lead-scoring models to predict likelihood of conversion.
- Build, develop and maintain dashboards that provide real-time visibility of enquiries, conversions and ROI.
- Use and develop forecasting techniques to support occupancy planning and campaign timing.
- Competitor and Market Intelligence: Analyze and track competitor marketing activity, pricing strategies and share of search.
- Develop and provide regular competitor benchmarking reports covering digital visibility, campaign activity and messaging trends.
- Identify emerging trends, threats and opportunities at both local and national level to inform marketing and business strategy.
- Feed insights into campaign planning, creative positioning and leadership decision-making.
Experience and skills required:
- You will have proven experience in marketing analytics, attribution modelling, segmentation, and forecasting.
- You will have strong skills and experience in data analysis using SQL, Power BI, Tableau or Google Looker Studio.
- You will have demonstrable experience of being commercially minded with a focus on ROI and business outcomes.
- You will have proven experience of working collaboratively, with a track record of working across teams.
- You will be familiar with SEO, PPC and digital campaign performance tracking.
- You will be familiar with Microsoft Fabric, Azure Data Factory or other BI Products.
- You will have hands-on experience with CRM and marketing platforms such as SugarCRM, Salesforce or HubSpot.
- You will have knowledge of attribution modelling, segmentation and forecasting techniques.
- You will have experience in using, developing and understanding of AI-driven tools for customer engagement and analytics.
Benefits
- Competitive salary and performance-related reviews.
- 25 days annual leave, plus bank holidays.
- Pension scheme.
- Ongoing training, certifications, and career development support.
- Recognition awards and referral bonuses.
- Clear progression pathways within a growing data function.
- Hybrid Working.
At Lovett, we believe our elders deserve more. Not out of duty or pity, but because they've earned it, and because the good life doesn't stop at 80, 90, or 100. We believe in more... More dignity in everyday care. More respect in every interaction. More friendship, joy, and belonging. More moments that matter. Our homes aren't waiting rooms. They're communities where people thrive, where days are full of possibility, voices are heard, and the wonder of people shines through in every conversation, every shared meal, every burst of laughter down the hall. When you choose Lovett, you're choosing a place that sees your loved one as we see our own elders: as people who still have everything to give, and everything to gain. We are Lovett. We believe in more for our elders.
Senior Business Intelligence Analyst in Newcastle upon Tyne employer: Lovett Care
As a Team Leader at our esteemed care facility, you will thrive in a supportive and collaborative work culture that prioritises employee well-being and professional growth. We offer competitive pay, comprehensive training, and opportunities for advancement, all within a nurturing environment dedicated to providing exceptional care to our residents.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Intelligence Analyst in Newcastle upon Tyne
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Lovett Care!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Senior Business Intelligence Analyst in Newcastle upon Tyne
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Lovett Care, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Lovett Care
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Lovett Care’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
