At a Glance
- Tasks: Lead innovative CRM strategies and automate customer journeys for millions of travellers.
- Company: Join loveholidays, a trailblazer in the travel industry with a collaborative culture.
- Benefits: Enjoy competitive salary, training budget, discounted holidays, and generous leave policies.
- Other info: Inclusive culture focused on personal growth and diverse perspectives.
- Why this job: Be a change-maker in a high-growth environment and shape the future of travel engagement.
- Qualifications: Experience with CRM tools, data analysis, and a passion for automation and optimisation.
The predicted salary is between 40000 - 50000 £ per year.
hackajob is collaborating with loveholidays to connect them with exceptional professionals for this role.
Why loveholidays? At loveholidays - we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away. We’re using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you'll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You'll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.
The impact you’ll have: As our Senior CRM Executive, you will be at the forefront of the shift in how we engage with millions of travelers worldwide. This isn't about managing business as usual emails and newsletters; it is a position for a change-maker who wants to bridge the gap between high-level strategy and high-level automation. You will have the autonomy to challenge the status quo, moving us away from legacy campaign cycles toward a sophisticated, unified customer engine. You will operationalise AI-driven workflows and advanced lifecycle orchestration, ensuring every interaction across app, web and marketing channels is seamless and purposeful. We are looking for a reliable, high-velocity operator who can turn ideas into live journeys.
Your day-to-day:
- You’ll be building and managing sophisticated, multi-channel automated journeys that utilise branching logic, API triggers, and real-time data.
- Act as a change-maker by identifying manual bottlenecks and implementing AI-assisted workflows, using tools like n8n and Claude (training will be provided).
- You’ll dive deep into our CRM tools like Braze to find the optimisation opportunities. You are someone who thrives on unpicking the process to make delivery faster, more accurate, and more autonomous.
- Provide expert support to the wider team in deploying campaigns. While you'll be building for the future, you’ll also ensure bulletproof execution today through rigorous (yet increasingly automated) QA processes.
- Collaborate with Product and Engineering to ensure our workstreams are aligned, creating a frictionless experience from search to rebooking.
- You will own the performance of your campaigns. You’ll be comfortable diving into Looker to build your own reports, monitor health metrics, and translate raw data into actionable insights that prove incremental lift.
Your skillset:
- You are a self-starter who takes full ownership of the execution lifecycle. You don't just wait for instructions; you identify opportunities and deliver with consistency and precision.
- You thrive in a high-growth environment. You have the ability to move from concept to deployment rapidly, maintaining high standards without slowing down.
- You are naturally curious and constantly look for ways to evolve processes, replace manual tasks with automation, and improve the status quo.
- You aren't afraid of a dashboard. You have experience with Looker, Tableau, or SQL.
- Hands-on experience with Braze or similar. You should be comfortable with Liquid logic, audience segmentation and personalisation.
- You are comfortable working with data models and propensity scores to drive hyper-relevant segmentation and measure incremental lift.
- The ability to work seamlessly across Marketing, Product, and Engineering teams to deliver a unified personalised customer journey.
The interview journey:
- Introduction with a member of the TA team - 30 mins
- 1st Stage Interview with Head of CRM - 45 mins
- A 60-minute session presenting your task to our Head of CRM and VP of Performance Marketing, followed by a 30-minute interview with our People Team and a Senior Marketing Manager
Perks of joining us:
- Company pension contributions at 5%.
- Individualised training budget for you to learn on the job and level yourself up.
- Discounted holidays for you, your family and friends.
- 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
- Ability to buy and sell annual leave.
- Cycle to work scheme, season ticket loan and eye care vouchers.
At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for loveholidays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like loveholidays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with loveholidays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at loveholidays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit loveholidays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of loveholidays:Show us that you’ve done your homework! In your application, briefly mention what you admire about loveholidays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at loveholidays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at loveholidays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At loveholidays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
