At a Glance
- Tasks: Lead product marketing to connect market insights with innovative holiday propositions.
- Company: Join loveholidays, a tech-driven leader in the travel industry.
- Benefits: Enjoy competitive salary, pension contributions, and discounted holidays.
- Other info: Dynamic team culture with opportunities for personal growth and development.
- Why this job: Shape the future of travel with cutting-edge technology and impactful strategies.
- Qualifications: Proven experience in product marketing and a data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
Why Technology at loveholidays? Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away. Technology at loveholidays underpins our vision to become the most loved OTA in Europe. We drive cutting-edge innovation and technical excellence to futureproof the business. Our systems process trillions of daily holiday offers, we deploy over a thousand times a month, serving thousands of requests per second. We actively talk about technology and adhere to our key technology principles that have guided us this far. We are growing and have ambitious plans to expand across Europe, employing the best minds and technology to let us do this.
Reporting to the CPO, you will build and own a capability that loveholidays has never had before: a dedicated function that connects market intelligence to proposition development, and proposition development to commercial outcomes. You will work at the intersection of commercial strategy, customer insight and platform delivery.
- Translate company strategy, our vision and competitive intelligence into clear proposition expansion opportunities.
- Track competitor business model and proposition shifts alongside broader market trends, and bring that intelligence into the business in a way that influences decisions.
- Drive initial validation with user research, platform teams and commercial leads; champion them with the relevant exec and commercial leaders.
- Define what the loveholidays proposition should look like over a three to five year horizon and translate that vision into clear proposition and experience requirements for platform and commercial teams.
- Own go-to-market for new products and segments, coordinating across commercial and platform teams to ensure everything is in place for launch.
- Own the assessment of initial launch performance and drive the iterations required to hit product-market fit, before handing over to our core and international operating teams to trade independently.
You have significant experience in product marketing, proposition development or a closely related discipline, ideally within a consumer-facing digital business. You have a data-driven mindset.
Company pension contributions at 5%. Individualised training budget for you to learn on the job and level yourself up. Discounted holidays for you, your family and friends. 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum. Ability to buy and sell annual leave. Cycle to work scheme, season ticket loan and eye care vouchers.
Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams.
Intro to loveholidays with a member of the Talent team - 30 mins.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing - (f/m/d) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for loveholidays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like loveholidays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with loveholidays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at loveholidays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing - (f/m/d) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit loveholidays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of loveholidays:Show us that you’ve done your homework! In your application, briefly mention what you admire about loveholidays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at loveholidays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at loveholidays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At loveholidays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
